Press release distribution can be a key component of your Internet marketing strategy. But to create an effective press release, you first need a newsworthy topic.
So how do you know what is newsworthy and what isn’t?
A newsworthy story has these qualities.
Timeliness. We call it “news” for a reason. Good news stories are current and fresh.
Proximity. Readers always care more about an event that is happening in their nearby area.
Human interest. A great story appeals to the audience’s emotions, evoking feelings like sadness or amusement.
Relevance. If the story is meaningful to a significant number of people, then it is newsworthy.
What kinds of things are happening your business or industry that might be considered newsworthy? It feels like you are just going about business as usual. But in fact, some of the events and trends happening on a regular basis in your business can be very newsworthy!
If you’re still stuck, here are some ideas to help.
Any kind of change in the structure of your business is worth announcing. You want to make sure that your clients get information about the following.
A new business startup or spin-off of an existing one
Anniversary of the start of your company
A new brand name
Stock market launch
New website or current website updates
Mergers and acquisitions
A new name for your company or business unit
Company contributions to social and environmental well-being of the public
Support from business angels or VCs
Reorganization of company or business structure
A new partner or transfer of ownership
Update on earnings and finances
Running a great promotion is a fantastic way to bring in new clients. Make sure that these stories are well-publicized.
Free trials or samples
Time-sensitive promotions (i.e., holiday-related sales)
Reduction in shipping rates or free shipping
Freebies on social media
Reputation is one of your most powerful tools for establishing a name in your industry. These stories can help.
The acquisition of your 10,000th customer (or a similar milestone)
New trends in your industry
Reaching a new business stage
Warnings or alerts related to your industry
Commentary or findings about a new trend or event
Customer-related stories, interviews, or case studies
The release of new findings/data about your market
Winning an award
Disproving an industry-related “myth”
Live group talks or seminars
Interview with an industry expert
An unusual or creative event
Advice and resources for customers
Make sure the public knows about any of these meaningful events that are upcoming in the life of your business.
Sponsorship of a local team or event
New interns, or the start of an internship program
Offers of free services
Attendance at a trade show
Recap of a successful event
Contribution to a charity
Successful Web events
Relevant and inspiring stories
Take control of the way the public perceives you by sending out a press release on any of these stories.
Response to being sued or called as a witness in a court case
Reaction to accusations made against your industry or business
Initiation of a lawsuit
A crime, threat, or natural disaster and its effects
Hopefully now you can hone in on just the right story to grab your audience’s attention!
But now you have to actually write it.
Press release writing can seem like a daunting task, especially if you don’t have much experience. If you want your story to get the attention of reporters, you will need to take the time to craft your press release flawlessly. Improper format or sloppy grammar and punctuation can make you look like an amateur. If you don’t grab the audience’s attention in the headline and keep it throughout the first paragraph, your press release has a good chance of being moved to the trash without anyone reading it at all.
But hey...no pressure.
The good news is that there are resources available to help you. We have compiled dozens of useful articles at our Resource Center about every aspect of press release writing, including helpful industry-specific guidelines. But of course, reading them will take time, too.
If you are starting to feel completely overwhelmed, we understand. And we’re here to help you.
Our press release writing service PR Copywriter gives you access to experienced, professional press release writers who can craft your press release for you! All you need to do is provide one of the ideas listed above along with a few relevant details, and they can write it for you within 2-3 days.
We offer two pricing packages depending on your needs and your budget. Our Standard PR Copywriter package costs just $45 and includes one revision. With our high-end Concierge copywriting service, we provide unlimited revisions and a 100% customer satisfaction guarantee at a price of just $99.
Best of all, we offer peace of mind in the knowledge that your press release will be 100% original and error-free, as well as meeting all the criteria for effective and correct press release format. Our writers are knowledgeable and experienced.
To make this process even simpler, you can combine our writing service with high-quality press release distribution in one pricing package. This combo means even more peace of mind for you, as well as big savings.
For example, you could combine our PR Concierge copywriting service with our Premium Concierge Distribution for just $348. Purchasing these packages separately would cost you close to $400.
Is it worth the money?
Admittedly, there are some press release distribution services that are very cheap or even free. But they do not provide the same services that we do, which include:
Inclusion in popular search engines
Inclusion in Bing News and Google News
Syndication to financial feeds
Distribution to top-tier news networks
Guaranteed syndication in over 400 media sites
There are a few services which provide something close to this level of service, but they typically cost close to $1000 for distribution of just one press release, and that doesn’t even include the writing.
Press release writing and distribution has enormous potential as a publicity tool; unfortunately, many misuse it by failing to take the time to do it the right way. Luckily for you, PR Copywriter can do the job for you, helping you to make the most of your time and resources.