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What makes a press release good?
And why does it matter?
A quality press release can get the name of your business or organization out to the media. It can also result in more traffic to your website...and more traffic can mean more business.
It’s even better if you can sustain a press release distribution campaign, making your name not only noticeable, but memorable.
With enough media attention, your name will be the first that comes to mind when your potential clients are looking for a new product or service.
But when it comes to press release distribution, many have tried and failed. Why is that?
Reporters are inundated with hundreds of press releases in their inboxes every day. As you can imagine, they have time to read very few of them.
How can you make your press release one of the favored few that the media not only reads, but even reports on?
You have to make your press release good. REALLY good.
Here are a few ideas. You can also visit our Press Release Writing page for help.
The first rule of writing a great press release is to make sure that your topic is newsworthy!
Stuck for ideas? Here are some examples of newsworthy stories you could write about your business.
A new business startup or spin-off of an existing one. Did you just start your own business? That’s pretty newsworthy! Or maybe you are in charge of a new branch or offshoot of a company that’s been around for a while.
Anniversary of the start of your company. Whether it’s one year or twenty, the birthday of your business is worth celebrating. Let the media know how you’re going to celebrate, and what you have accomplished in the years since then.
Free trials or samples. Offering free trials is an excellent way to catch the interest of potential new customers. Let the public know about these great offers.
Discounts. A reduction in price, whether permanent or temporary, will be welcome news and may attract a new client base.
The acquisition of your 10,000th customer (or a similar milestone). Hey, even just your 100th customer is worthy of note. Invite the public to celebrate such milestones along with you.
New trends in your industry. New technology, new challenges, economic cycles...your industry is changing all the time. Your public will find it interesting to learn about some of these changes and how they might be affected.
Sponsorship of a local team or event. Participation in charity events is great for your PR! A press release about your involvement is a fantastic attention-getter.
New interns, or the start of an internship program. Mentoring newbies in the profession is a great way to get your name out to the public.
New hires. Has someone joined your staff? What are his/her credentials and past experience? Hiring a new person can lead to some great PR and shows that your business is growing.
A new brand name. Your existing clients definitely need to know about changes to your brand name! Be sure to let them know about it, along with the new direction that your company might be taking.
As you can see, there are many things you could write about in your press release. In fact, you could update the public regularly on all the great things you are doing and keep your image in the forefront of the media eye.
Do you still feel stuck? Maybe you know what you want to write about but you’re not sure how to start. An example would really help you to give you ideas. Fortunately, we have plenty.
You will note that these examples all have certain things in common.
Their headlines make a clear and succinct statement as to what the story is about.
They give all the relevant details of the story in the first paragraph.
They include quotes, facts, and/or statistics.
They end with a call to action.
You can use these examples to give you ideas and inspiration.
Any sort of recognition or award is worthy of notice. This press release from Elite Medical Scribes is a good example of how you might celebrate this great news.
This press release from the C12 group illustrates how you can make a powerful announcement of an expansion or a new hire.
This announcement from BizCentral USA celebrates the milestone of 30,000 served while showcasing the many ways that they help their clients.
And for an example of how to announce a new business startup, check out this announcement from Infection Control Results .
If your business has a social conscience, you may want to let the public know about your efforts to make the world a better place. In this press release, Brooklyn Property Maintenance reveals its commitment to sustainability.
These examples can serve as a model for the structure of your own press release, and guide you as to what kind of details you should include.
As you can probably tell, press release writing can take up a lot of your time. Sure, it’s worth it...but you have other things you need to do, too.
That’s why Press Release Jet offers our press release writing service, PR Copywriter, to make your task a whole lot easier.
Our expert press release writers are dedicated, experienced, and fully qualified to craft your press release for you. All you need to do is provide the relevant details and contact info, and we can have it written for you in 2-3 days. With our Concierge package, you can get unlimited revisions until you are completely satisfied.
This service can free you up to focus on other aspects of your business: customer service, finances, and learning new skills and technology to make it run even better. Meanwhile, you can have peace of mind in knowing that your name will get out to the media and to your prospective client base, and that they will learn about all the great things you are doing.
And no need to worry about your budget, either. Our PR Copywriter Concierge service costs just $99. For even more bang for your your buck, combine it with one of our press release distribution plans. These combo packages start at prices as low as $84. At higher service tiers, you can get your press release out to top-tier media networks such as ABC, CBS, NBC, FOX and CW for a total of over 375 media sites.
With Press Release Jet and PR Copywriter, a powerful PR campaign is well within your reach, even if you are limited in time and resources.