DENVER, CO - 12/11/2015 (PRESS RELEASE JET) -- mobile passport is helping yet another destination marketing organization, Visit Denver, engage and serve tourists and locals alike through a simple, mobile platform. Launched this fall, theMile High Culture Pass, is a web-based mobile activity pass to some of the most popular cultural experiences in the Mile-High City. The best part is visitors don’t have to download anything or use a physical card, they just purchase a pass online, receive a notification on their smartphone and they’re on their way.
Visit Denver’s Vice President of Tourism Jayne Buck chose Bandwango’s mobile passport solution because of the flexibility and simplicity that this white-label solution offers.
“Bandwango’s mobile passport solution is, in a word, easy,” said Buck. “From implementation to final user transaction, this is a seamless experience through and through. For our visitors, Bandwango makes it easy to plan the experience they want with an elegant web-based mobile app.”
With additional passes also recently launched in Oregon’s North Coast, Salt Lake City, Grapevine, Texas, and Bermuda, Bandwango is recognized as one of the hottest technologies for the Destination Marketing Organization (DMO) industry by the eTourism Summit and DMA West because it makes it easy for DMOs and local vendors to build a rich inventory of area activities to appeal to a wide variety of visitors. Once the inventory is set, the DMO can easily create experiences to target virtually any visitor segment.
To Bandwango founder, Monir Parikh, the biggest--and most intriguing--challenge is merging the possibilities technology offers with real world constraints. “The challenge is to better utilize technology to make our lives easier so that we can focus on being present. Using mobile technology to help organizations improve visitor experiences is the key.”
Mr. Parikh, an active traveler himself, believes the destination marketing industry is on the verge of a dramatic shift to better accommodate the needs of the mobile traveler. Bandwango is poised to lead that shift. “Ultimately,” Mr. Parikh said, "we want to help DMOs better serve the needs of visitors through a fundamental shift from information to commerce. The goal is to generate more revenue for the local economies they serve.”
If early results are any indication, Bandwango’s software, such as the Mile High Culture Pass, does that by offering more ease and accessibility for the traveler, more profit-sharing for DMOs and local businesses, more user data for more effective targeted marketing, and more quantifiable ROI in the form of real dollars to local businesses.