giggle.com First to Use New Software in Revenue Share Partnership
DALLAS, TX - 11/23/2015 (PRESS RELEASE JET) -- Oven Bits, an award-winning design, development and product strategy firm based in Dallas, TX, announced today it has piloted Pivot, its new white label mobile commerce platform with premium curated baby product brand, giggle.com. The giggle mobile app, powered by Oven Bits and built on the Demandware Commerce Cloud, launched with the app being featured in the App Store.
Pivot powers a completely native mobile app -- available on both iOS and Android -- that can be white-labeled and fully customized for brands. The SaaS (software as a service) model includes continuous feature innovation across mobile and tablets, vigorous device testing, easy content management functionality and real-time analytics available for retailers. The app also seamlessly integrates with Apple Pay, Apple’s digital wallet system, offering the ability to pay in seconds with the touch of a finger. Oven Bits will showcase Pivot at industry leading conferences such as Shop.org and the Mobile Shopping Summit.
“Oven Bits offers by far the best and most innovative mobile commerce platform that we have seen,” said Beth Guastella, CEO at giggle. “We have been able to weave in our content, products and gift registry into a seamless and engaging mobile app, while knowing that the giggle mobile app experience will continue to be market-leading as new opportunities become available in the eCommerce space.”
The Oven Bits and giggle deal was formed as a revenue share agreement, which results in the two brands working together to reach shared success as both companies are incentivized for revenue growth. Oven Bits also offers a licensing model for Pivot.
“Our team is constantly monitoring, improving and updating the Pivot app for our clients,” said Chris Capehart, CMO of Oven Bits. “Our revenue-share model alleviates the burden of upgrade costs for retailers as mobile hardware and software technologies emerge. It also enables the Oven Bits team to relentlessly innovate and lead the eCommerce market with software innovations.”
To enhance the shopping experience and leverage the brand’s strong online community, Pivot integrates giggle’s social content through Olapic, the leading Visual Marketing Content Engine for turning consumer-generated photos and videos into brand assets. The user-created imagery utilizes the brand’s fresh, relatable content, associates it with the relevant product detail, and allows customers to easily add items to their shopping cart or gift registry.
The software announcement comes at a time when retailers are seeking a well-crafted mobile brand experience containing relevant content and a seamless mobile shopping process, to increase engagement and conversions via handheld solutions as mobile traffic continues to accelerate.
giggle isn't just a baby store: it's a new parent store. When stocking a nursery, there's a lot to take into account, and the choices can be overwhelming. Our goal is to make parent’s job a whole lot easier — not by offering everything out there, but by offering the best of everything out there.
In other words, we've done the homework for our customers. Our collection includes all the must-have baby items, pre-sorted to include only the most healthy, stylish and innovative products available — from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.
Each product is carefully evaluated using the following criteria, which go far beyond basic product features and reflect what's most helpful to parents. The more of them a product meets, the better its chances of becoming a giggle pick!
Olapic is the leading visual content marketing engine for collecting, curating and showcasing consumer-generated photos across marketing channels and in e-commerce environments. Olapic collects consumer photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information on Olapic, visit www.olapic.com.
About Oven Bits
Oven Bits is a design, development and product strategy agency based in Dallas, Texas. The agency enthusiastically crafts results-driven, award-winning software that is a delight to use. Oven Bits believes that the right tools and experiences can grow businesses, foster brand interaction and accomplish real goals. The company is recognized globally for its work on “Over,” a mobile app allowing text over photos for sharing with friends, which has had more than 9 Million app installs, reached #1 in the App Store, and was featured as a Starbucks “App Pick of the Week”. Oven Bits’ work has been generously featured by Techcrunch, Google, Apple, CBS, Mashable and other tech publications. For more information about Oven Bits, please visit www.ovenbits.com.