SAN FRANCISCO, CA - 11/28/2015 (PRESS RELEASE JET) -- Leading consumer insights provider InfoScout tracks the shopping trips of more than 300,000 Americans every day, and Black Friday is no exception. The company just released an early read of Black Friday sales for 2015 across all major retailers.
Although the Apple iPad remains near the top of the charts as a best seller yet again, it didn't edge out the Amazon Fire tablet, Beats by Dre headphones, or lower ticket items like bath towels and Wrangler jeans.
On Friday night, InfoScout also published insights specific to Walmart's Black Friday top sellers, which included brands like Sharpie and Hanes, with notable absences by usual suspects Apple and Samsung.
For more insights and updates on how consumers shopped this Black Friday through Cyber Monday, stay tuned to the InfoScout blog at blog.infoscout.co.