Idaho Auto Auction Owner Switches to Digital

Cade Rindfleisch joins to help dealers hold their own auctions in the Mountain States.

BUFFALO, NY - 12/29/2015 (PRESS RELEASE JET) -- Auction Simplified, the leading provider of dealer auction software and one of the fastest growing wholesale marketplaces, announces a partnership with Cade Rindfleisch owner of Cade Rindfleisch Marketing Solutions as their new Mountain State Regional Sales Manager.

Rindfleisch, a long time resident of Idaho, owned Dealers Auto Auction in Nampa and East Idaho Auto Auction in Blackfoot before selling in favor of the ever expanding online auction marketplace.

Auction Simplified gives dealers a wholesale advantage by providing them everything they need to hold their own dealer auction, including software, training, consulting and marketing all at no cost to sellers.

“Partnering with Auction Simplified was the next logical step for me, with so many dealers buying wholesale cars completely online.” Said Cade at the group meeting Monday.

“Increasing dealership profit is in my DNA. What better way, than to save hundreds of thousands of dollars per year in auction fees for franchise dealers and independents. Auction Simplified has made it easier for dealers to hold their own private bid sale auctions, combining online and physical auctions in a new and profitable way.

“We are thrilled to partner with Cade and his team. His deep understanding of the auto auction market will bring a new level of growth to our platform.” Said Kevin Leigh co-founder of Dealer Simplified, LLC the parent company to Auction Simplified.

About Auction Simplified

Founded in Western New York in 2014, the company has grown rapidly in the North East and has been expanding strategically across the United States. Currently doing business with more than 1,400 Independent car dealers buying cars on their online marketplace. Giving them access to 87 dealerships, 12 auctions in 5 states. With the partnership, Auction Simplified expects to double that in the next few months. 

By killing off the expenses of transporting cars and the high fees associated with selling cars offsite, Auction Simplified has increased dealer profit and lowered the cost to wholesale cars. Their easy to use software requires a short learning curve, however, Auction Simplified provides ongoing training, proactive coaching and support to ensure dealers achieve maximum results

For dealers already running a bid sale, Auction Simplified enhances the existing pen and paper style by adding hundreds of online national buyers from their wholesale marketplace. Using the velocity approach to wholesale, cars are online in front of buyer’s sooner and are sold faster.

Franchise dealers like Auction Simplified because it's absolutely free to them. No seller fees, software fees or set up fees. Their industry veteran trainers consult with the dealers wholesale team to have their new in house auction up and running in as little as two weeks.

Wholesale Buyers and Independent used car dealers like Auction Simplified because the buy fee is very low and since it is less expensive for the dealer to sell; prices are typically lower.

Media Contact

Company Name: Auction Simplified 
Name: Kevin B. Leigh
Phone: (716) 818-4444
Email Address:

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