SAN FRANCISCO, CA - 11/30/2015 (PRESS RELEASE JET) -- Black Friday has proven to be quite a let down for retailers in 2015. Data by leading consumer insights provider InfoScout revealed that Black Friday sales are down 8.7% vs. 2014 for America’s largest retailers, with Amazon and Best Buy being the two exceptions..
The company also published a survey which provided a closer look at why shoppers opted out of the shopping holiday this year. The top reason was ‘avoiding the crowds and long lines’ while many of the survey participants also pointing out that they were going to do ‘more online shopping’.
Other topics covered by InfoScout for the holiday weekend were:
For more insights and updates on how consumers shopped this Black Friday through Cyber Monday, stay tuned to the InfoScout blog at blog.infoscout.co.
InfoScout tracks the shopping trips of more than 300,000 Americans every day. With more than 100,000,000 shopping trips captured, InfoScout’s real-time analytics make brands better marketers by providing the industry’s largest, richest, and most actionable source of consumer behavior throughout the path-to-purchase. Leading consumer goods companies such as Procter & Gamble, PepsiCo, and Unilever leverage InfoScout’s data and analytics to measure and improve market share, brand loyalty, and the success of new product launches through a better understanding of the ‘why behind the buy.’