MADISON, WISCONSIN - 01/27/2017 (PRESS RELEASE JET)
Josh Gasser, standout college basketball player and alumni of the Wisconsin Badgers proves once again that he’s the perfect teammate. Gasser joined forces with Cyc Fitness’ Madison location; which is not too far from the hometown hero’s stomping grounds of Port Washington. Josh posted a promotional image showcasing Cyc Fitness’ four-year anniversary to his Instagram that was highly engaged upon, and well received by his loyal fan base.
Gasser joins other top athletes across a wide variety of sports who have worked out at Cyc Fitness, including pro bowl and Superbowl players.
The connection was made possible thanks to OpenSponsorship, the largest two-sided marketplace in the world. With over 2000 athletes to choose from, Cyc Fitness decided upon Gasser thanks to his strong social media following, passion for the game, and connection to his Wisconsin roots.
About Cyc Fitness
Cyc is an indoor cycling method that combines cardio and strength training. Cyc’s unique method, designed by Keoni Hudoba, renowned trainer and fitness expert, offers an exhilarating beat-based 45-minute ride that activates the whole-body, the whole time. By incorporating weights through sectors inspired by more than 20 different sports moves, the Cyc experience takes the boutique indoor cycling studio concept beyond the bike. Cyc combines its signature method as well as Ride for Change, Cyc’s charitable component, through which Cyc donates a portion of profit for every mile completed to the Challenged Athletes Foundation. Cyc has a devoted fan base in New York City, Austin, TX and Madison, WI. Get Cyc'd at www.cycfitness.com and follow Cyc on Facebook, Twitter and Instagram at @cycfitness.
About Josh Gasser
Josh Gasser, 24, was born and raised in the Port Washington area of Wisconsin, just an hour outside of the University of Wisconsin, the place he would eventually call home. Gasser, the only Badger in the history of their basketball program to record a triple-double also averaged 24 points a game in his senior season. He went on to sign a summer league contract with the Brooklyn Nets, and currently plays for a club basketball team in Germany.
OpenSponsorship is a sports technology marketplace connecting brands to athletes, teams and sports events for sponsorship opportunities. The company backed by notable VCs in New York, San Francisco and Hong Kong and is headquartered in New York with offices in San Francisco and London. The company mission is to make sports sponsorship more accessible, transparent and accountable. The company was named a finalist in the Sports Technology Awards, and the founder and CEO Ishveen Anand was included in the Forbes 30under 30 sports list.
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