WIMPY KID, INC. AND BARE TREE MEDIA LAUNCH WIMPY KID BRANDED EMOJIS AND CREATE A UNIVERSAL LANGUAGE FOR FANS WORLDWIDE

  BOSTON MA - 10/25/2018 (PRESS RELEASE JET)

To celebrate the global publication of the much-anticipated 13^thinstallment in Jeff Kinney’s global bestsellingDiary of a Wimpy Kidseries,The Meltdownon October 30, Wimpy Kid, Inc. and Bare Tree Media have partnered to connect kids around the globe through a series of free Wimpy Kid branded emojis.

Greg Heffley, Kinney’s underdog hero character, is in print in more than 200 million books throughout the globe in 59 languages and in 70 editions. Greg will now be brought to life in a new digital formatas76 expressive emojis. Whether they’re feeling happy or sad, hungry or angry, rich or famous, series fans can now share their emotions with multiple different Greg expressions, making surviving middle school a whole lot easier!

Wimpy Kid branded emojis will be made available on popular global messaging platforms,including iOS devices on iTunes and for Android devices within the emojiTap Sticker-Photo app available on Google Play. Bare Tree Media has set up an official Wimpy Kid channel on GIPHY for sharing Greg Heffley GIFs, as well as allowing for the branded emojis to be used within Instagram and Snapchat.

"Our team adores the Wimpy Kid series and we were so honored when approached to create and manage the digital expansion into mobile messaging platforms,” says Bob Ferrari, CEO of Bare Tree Media."Fans will love sharing their Wimpy Kid fandom with fun and engaging branded emoji’s and GIFs.”

"I've always loved meeting Wimpy Kid fans around the world. No matter where they call home, it excites me to think there is one Wimpy Kid language we can all now speak!"says Jeff Kinney.

About Bare Tree Media Inc

Bare Tree Media enables brands to engage consumers by combining creative and technology into innovative mobile messaging solutions. As a pioneer in the branded sticker and emoji sector, Bare Tree Media’s partners include 20^thCentury Fox, ABC Television, American Greetings, CBS Interactive, Disney, DreamWorks, King Features, Life is Good, Lionsgate, Mars-Wrigley, MuscleTech, NFLPA, Paws Inc, P&G, New England Patriots, Snap-On Tools, SONY Television Pictures, Warner Bros, Wimpy Kid, and many more. Brands interested in offering their own mobile messaging apps, stickers and augmented reality can go towww.baretreemedia.comor contact Bare Tree Media atinfo@baretreemedia.com.

AboutDiary of a Wimpy Kid

The first book in theDiary of a Wimpy Kidseries was published in 2007 and was an instant bestseller, remaining on theNew York Timesbestseller list since publicationfor more than 640 total weeks. The series is also a fixture on theUSA Today,Wall Street Journal,Publishers Weekly, and IndieBound bestseller lists.Today, more than 200 million copies in theDiary of a Wimpy Kidseries have been sold worldwide. For more Wimpy Kid visitwimpykid.com

The thirteenth book in the series,Diary of a Wimpy Kid: The Meltdown, publishes on October 30^thand readers won’t be able to stop laughing. When snow shuts down Greg Heffley's school, hisneighborhood transforms into a wintry battlefield. Rival groups fight over territory, build massive snow forts, and stage epic snowball fights. It's a fight for survival as Greg and Rowley navigate alliances, betrayals, and warring gangs in aneighborhood meltdown.

About Jeff Kinney

Jeff Kinney is a #1New York Timesbestselling author and a six-time Nickelodeon Kids’ Choice Award winner for Favorite Book for hisDiary of a Wimpy Kidseries. Jeff has been named one ofTime’s 100 Most Influential People in the World. He is also the creator of Poptropica, which was named one ofTime’s 50 Best Websites. He spent his childhood in the Washington, D.C., area and moved to New England in 1995. Jeff lives with his wife and two sons in Massachusetts, where they own a bookstore, An Unlikely Story.