Why The Idea Of Selling To The Pain Won’t Sell In 2019

  NEW YORK, NY - 12/19/2018 (PRESS RELEASE JET)

It is commonplace to “sell to the pain.” Every guru, coach, and business article promotes you to “sell to the pain.” And though on some level an effective motivator in theory, when everyone else is selling low the only way to stand out is to sell high.

What does that mean when everyone is taking the pain approach? It means you have to sell to the celebration.

Founder of Entreventure™(http://entreventure.co) Ali Craig says, “It means instead of selling to all the pain, fear, and misery your audience is in now you sell to the celebration of where they are going to be after they work with you, buy your product, and have their lives transformed. This marketing approach is the long-term, big vision, keeping the faith approach.”

Craig believes instead of taking this dependence as something to fear, consider it as the ultimate motivator to succeed. Because when you believe in yourself enough and the transformation you provide for your customers- everything begins to shift. Where you were once meek, you are bold. You know the good your work does and you will unapologetically say it today, tomorrow, and ten years from now.

Plus when you sell the celebration your audience wants to have lifelong relationships with you because they know you believe in them and that you have their back. And that alone is a beautiful thing.  

Catch the complete article in December’s issue of EmpiHER® Magazine on digital and real-world newsstands now.  (https://www.empiher.media/ )