Video Marketing Expert to Share Business Growth Secrets at IT Expo

  FT. LAUDERDALE, FL - 01/24/2017 (PRESS RELEASE JET)

Each year, IT and Telecom leaders flock to the TMC IT Expo for strategic information and training regarding sales, marketing and business growth. Billed as “The Communications and Business Transformation Event of the Year,” the 2016 IT Expo attracted over 6,000 attendees. TMC expects an even larger sellout audience in 2017.

Among the featured speakers at this year’s event are such IT luminaries as Jonathan Adelstein, President and CEO of the Wireless Infrastructure Association; Curtis Peterson, SVP of Cloud Operations for Ring Central; Peter Bailey, President & CEO of Vertical Communications; Jamie Thomas, GM of Strategy & Development for IBM; Patrick Oborn, VP Business Development for Telarus; and Robert Cassard, CEO and Co-Founder of Voodoo Video Marketing Magic.

Cassard is a #1 bestselling author known as the “Video Growth Hacker.” Over a 25-year career as a video writer-producer-director and content expert, Cassard’s growth strategies and award-winning video productions have generated hundreds of millions in sales for large companies, tech vendors, distributors and their channel partners. Cassard’s client list includes Avnet, Hewlett-Packard Enterprise, Logitech, ShoreTel, Sprint and many more.

On Day 1 of the expo, February 8, 2017, Cassard will speak on the topic of Using Video to Multiply Your Marketing Effectiveness. According to Online Publishers Association, viewers recall 95% of video content, but only 10% of printed content. Video also increases emotional engagement, resulting in higher click-through rates than any other online marketing tool. 

“There’s an almost insatiable appetite for video marketing, but many marketing and sales leaders are still fearful of video,” Cassard said. “Because of their hesitation, video marketing is drastically under-utilized in the tech industry, resulting in poor prospect education and many millions in missed opportunities.”

Cassard will share how companies in the tech sector are using automated video to qualify prospects, shorten sales cycles, and increase customer satisfaction. Since 2007, Cassard and his colleagues at Video Video Marketing have launched thousands of video campaigns on behalf of technology vendors, distributors and channel partners. The case studies in Cassard’s presentation are pulled from these campaigns, based on the interactions of millions of prospects and customers.

Helping IT marketing and sales leaders use video to “growth hack” their marketing programs is the also the subject of Cassard’s #1 bestselling book Video Growth Hacking for Channel Chiefs: simple strategies to help your channel partners achieve double-digit growth.

TMC IT Expo will take place from February 8-10 at the Broward County Convention Center in Ft. Lauderdale, Florida, and will feature over 125 exhibitors and a wide variety of speakers and training sessions.  Using Video to Multiply Your Marketing Effectiveness will be presented on Day 1 of the expo, February 8, 2017 at 2:30 PM. 

About Robert Cassard:

Robert Cassard is based in the San Francisco bay area and available for interviews and public speaking engagements internationally. For more information, or to arrange a review copy of the book or an interview with Robert Cassard, please contact: robert(at)videogrowthhacker(dot)com.

Video Growth Hacking for Channel Chiefs is published by Business Success Press and is available from Amazon.com in paperback and Kindle versions, and from booksellers everywhere. 

https://youtu.be/PgPmlE9KJ6o