The iPhone 8 Is Coming: But Why People Won’t Buy It?

  LOS ANGELES, CA - 06/21/2017 (PRESS RELEASE JET)

With so many attractive Android smartphones on offer, the pressure is on Apple to introduce new features with the potential to sway consumers their way. But looking at the latest research from iPoki.com, which surveyed 1000 people from 25 to 65 years old, living in the US, it seems that a large number of consumers won’t be buying the iPhone 8 no matter what.

After three years without any major design changes, the 10^th-anniversary version of the iPhone is expected to hit the market in just a few months. Compared to the year 2007, when the first iPhone was released, the smartphone market has changed significantly. In the first quarter of 2017, 86.1% of all smartphones sold to end users were phones with the Android operating system, according to Statista. Compare that to the third quarter of 2009, when there were almost 5-times as many smartphones with iOS than Android.

According to the findings of the survey held by iPoki.com, in order to identify the possible reasons why consumers are not that interested in buying the next iPhone, 20% of all questioned people dislike the brand so much that they wouldn’t even consider buying a smartphone with the iconic half-eaten apple on the back. 21.4% own a smartphone of another brand and are happy with it, while 17.4% wouldn’t purchase the iPhone because they prefer Android over iOS. Other reasons included the lack of a headphone connector, Apple’s closed ecosystem, the premium price, and the large size (for more details jump into infographic attached).