The Grilled Cheese Truck Wins "Best Melt" Award from Time Out LA Magazine in Citywide Competition

  LOS ANGELES, CA - 03/07/2017 (PRESS RELEASE JET)

The Grilled Cheese Truck, a gourmet chef-driven food truck and restaurant brand expanding to the national marketplace, has continued its crispy yet gooey domination of the California food scene, winning the Time Out Los Angeles "Meltdown" Award by popular vote from hundreds of event attendees. The Award comes as the Company launches its equity crowdfunding offering on FINRA regulated Microventures crowdfunding portal.

Against stiff competition from other Los Angeles area gourmet food trucks and local restaurants, the Grilled Cheese Truck, founded in and serving Los Angeles grilled cheese lovers since 2009, emerged victorious in the melt-off, held Feb. 12 at the historic Majestic event venue in downtown Los Angeles. 

Grilled cheese aficionados judged the Grilled Cheese Truck's Cheesy Mac & Rib Melt, an irresistible combination of southern mac and cheese, smoked BBQ pork, caramelized onions and sharp cheddar on French bread, as best in the land.

David Danhi, Chief Creative Officer as well as founder and culinary force behind the Grilled Cheese Truck brand, commented on the award win: "Los Angeles is a global center of culinary innovation and a leader in the country's fine food-truck revolution, so it's a very important honor to have under our belt as we raise money through crowdfunding to launch our brand nationally and internationally. Winning the Time Out Los Angeles Meltdown competition is yet another recognition of the quality of, and demand for our brand from the people that matter most—our customers."

"The Grilled Cheese Truck's gourmet fare and business model have proven successful in the Los Angeles regional marketplace," added A.J. Cervantes, Chairman of Big Cheese Inc., dba the Grilled Cheese Truck. "The new exposure and recognition of the Meltdown Award is further validation of our potential for building revenue and investor value in the time ahead.”

To fund its national expansion, the Grilled Cheese Truck has launched a Title III equity crowdfunding offering to raise up to $1 million, made possible as the result of recent changes in the federal securities laws that permit entrepreneurs to engage in crowdfunded financings. Customers, fans, friends and followers, regardless of income level or wealth, can invest in the Grilled Cheese Truck brand with as little as a $100.

Learn more about the Grilled Cheese Truck and take part in our equity crowdfunding offering by visiting https://app.microventures.com/crowdfunding/the-grilled-cheese-truck.

The Company intends to capitalize on its established brand through gourmet food trucks, micro-retail, pop-ups, kiosks and food carts. A major component of the Company’s business model is a national franchise marketing program with an emphasis on discounted franchise opportunities to U.S. military veterans that have served in Iraq and Afghanistan.  

To read more about the award from Time Out LA, visit https://www.timeout.com/los-angeles/blog/we-crowned-a-winner-at-time-out-l-a-s-inaugural-grilled-cheese-meltdown-021317.  

Big Cheese, Inc. and the Grilled Cheese Truck Brand 

The Grilled Cheese Truck is a nationally recognized American food brand and an entrepreneurial "emerging growth" company with a business strategy that includes the Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. The Company also seeks to operate both company-owned and franchised Grilled Cheese Truck operations with an emphasis on franchised opportunities to Veterans as part of its growth strategy. 

The Grilled Cheese Truck has been widely covered throughout the nation including features on the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox News.com, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food &Wine (Best grilled cheese in the U.S.), The Travel Channel, Klout.com (Top 10 Most Influential Food Trucks – 2011), BBC Travel, MSN.com (The Best Food On Wheels), and Zagat Guide. 

For more information about the Grilled Cheese Truck, visit www.thegrilledcheesetruck.com.

For more information on our Title III Crowdfunding Offering on MicroVentures.com funding portal, please visit: https://app.microventures.com/crowdfunding/the-grilled-cheese-truck and click here to watch our video. 

Forward-Looking Statements 

Statements in this press release?and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management's current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as "may," "could," "should," "would," "believe," "expect," "project," "anticipate," "estimate," "intend," "plan" or other similar words or expressions, and include statements regarding the our ability to commence a significant level of operations and develop the Grilled Cheese Truck brand into a nationally recognized brand, our ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, our ability to raise additional capital in other securities offering, our ability to execute our proposed national rollout through multiple sales channels, our ability to rollout gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties, including the risks disclosed in the Form C that the Company filed with the SEC and which is available through the Microventures funding portal and other risks including risks related to the Company’s ability to raise necessary capital to fund its growth, operate its business successfully given the lack of track record and early stage of operations, manage growth effectively, comply with regulations applicable to its business, compete successfully given the high level of competition, and retain and engage talented employees and key personnel necessary to execute the company’s business plan. Because of these risks and uncertainties, the Company's actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies.