Tech Company Will Pay for Nonprofits' Facebook Ads, Announces 'Year of Causes'

  BLACKSBURG, VA - 03/22/2017 (PRESS RELEASE JET)

"There's no such thing as a free lunch." That is, unless you're working with Click & Pledge, a technology company that helps nonprofits conduct online fundraising.

Beginning today, Click & Pledge will integrate its software to add the option of creating and publishing Facebook advertisements. These ads will link directly to the nonprofit's fundraising campaign or donation webpage, also created within Click & Pledge's fundraising platform.

While there are several Software-as-a-Service companies providing payment processing and online fundraising capabilities, Click & Pledge believes it's the first to offer this degree of social media integration.

"We are likely the only company in our industry that offers this kind of service with Facebook's Ad Manager platform," said Kamran Razvan, Click & Pledge's CEO, "and what's more, we're definitely the only company that's absorbing the entire cost."

Two of the toughest challenges for the nonprofit sector are expanding awareness, while keeping marketing and advertising costs to a minimum. The company says this is the first of many efforts it will take to help alleviate this sector's dilemma.

As its mantra for 2017, Click & Pledge promised this would be the "Year of Causes." Instead of spending its marketing budget on its own brand, Click & Pledge has resolved to invest its time and resources into marketing its "Causes," a moniker the company uses to refer to its customers.

Advertising on Facebook is seen as a benefit to many marketers trying to reach a large population, while keeping costs to a minimum. Depending on the audience and the ads' effectiveness, Facebook advertisements have the potential to reach hundreds, or thousands, of prospective audience members. This is all at a fraction of the cost it takes to publish a website banner ad, or a traditional newspaper or magazine advertisement.

Watch the Video

About Click & Pledge

Click & Pledge (clickandpledge.com) helps nonprofit organizations further their philanthropic mission with an all-in-one digital fundraising platform. Founded in 2000, the software company integrates with Salesforce and provides a comprehensive portfolio of customizable products that enable nonprofits and others to be effective and efficient in online fundraising, donor management, social fundraising, payment processing, and event management. Click & Pledge serves 20,000 customers worldwide in the U.S., Canada, Europe, India, and Hong Kong.