STAAH and GRT Hotels & Resorts ink distribution partnership

  MUMBAI, INDIA - 03/09/2018

The deal between one of South India’s fastest growing hospitality groups and distribution technology specialist, STAAH, was completed recently and includes using the Instant Channel Manager, ConvertDirect Booking Engine and interfacing with the group’s property management system. It extends to all properties within the group.

“The hospitality industry is changing rapidly,” says Vikram Cotah, Chief Operating Officer of GRT Group. “New technologies and a dynamic online environment redefining how hoteliers operate.”

“A group without a channel manager can become a nightmare to manage in today’s complex distribution scenario with unique needs such as rate parity and instant updates to inventory.”

Driving its online revenue growth, STAAH’s top-of-the-line platforms will enable the group to make the most of the growing tourist arrivals into the region, both leisure and business.

The partnership which includes using STAAH’s booking engine will help maximise the highly lucrative, zero-commission direct bookings for the group.

Interfacing with the group’s PMS, WinHMS, brings further automation and efficiencies into the process. Following this deal, all GRT Group properties can enjoy a seamless flow of availability and reservations between their WinHMHS property management system and their online distribution channels through STAAH.

“Without an end-to-end integration that includes the property and channel management platforms, hotels run the risk of creating a broken booking experience for their guests,” says Edward Savary, Managing Director of Winsar Infosoft Pvt Ltd.  

From its key locations in South India, GRT Hotels & Resorts is renowned for its warm and friendly hospitality, and fantastic facilities.

“We are delighted to work with a forward-looking hospitality chain as GRT Hotels & Resorts,” says Tarun Joukani, Managing Director, STAAH India Pvt. Ltd. “South India is a popular destination for both domestic and international travellers. With its prime locations in the region and excellent facilities, GRT Group is perfectly placed to capitalise on the growing visitation into this region.”

“We look forward to watching their continued growth and success in the future.”