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OnCore Golf Announces Project Launch for the Game’s Most Innovative Ball

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OnCore Golf Technologies, Inc., the Buffalo, New York-based company known for ground-breaking innovations in golf ball technology has announced plans for a real “game-changer” - the Genius Ball™ - the “Ball with a Brain”.

OnCore is developing the Genius Ball™ with embedded electronic sensors and measurement systems, including a GPS chip, that will determine a wide range of data for each shot, including the ball’s distance, flight path, velocity and spin rate, and will communicate over Bluetooth to player’s mobile devices in real time.  Beyond the ability to locate an errant shot anywhere on the course, the Genius Ball™ will deliver a array of shot data that the company expects will initially include:

  • Ball location- Time in the air

  • G force at impact- Angle of descent

  • Initial velocity- Carry distance

  • Roll distance- Degree of draw or fade

  • Spin rate- Height apex

In addition to developing their own proprietary software interface for mobile devices, OnCore expects to work with other golf app developers to allow the Genius Ball™ data to be easily integrated with other GPS and course visualization applications. 

While a number of companies have attempted to create “smart” golf balls, the extreme g-forces encountered at club-impact are enough to damage or destroy most embedded electronics.  OnCore has solved this issue utilizing an advancement of its patented hollow metal core technology.   Creating a protective housing that will not interfere with the performance or feel of the golf ball, the OnCore engineering team is confident that golfers will be very impressed with playability of this unique ball.  The Genius Ball™ project was accelerated following OnCore’s receipt of US Patent 9,717,956 on August 1, 2017, which describes one of several approaches to the protective shell.  The company expects to demonstrate a prototype of the Genius Ball™ at the 2018 PGA Merchandise Show in Orlando, FL and to begin shipments in the second quarter of next year.

“From our very first days, we have focused on creating unique products that deliver performance, enjoyment and encourage golfers to play this great game,” states Bret Blakely, OnCore Golf co-founder.  “Earlier this year, we introduced our first-ever tour ball, the ELIXR, and the player response has been overwhelming.  We hear from customers every day bragging about the great results they are achieving with that ball.  The intent of the Genius Ball™ is to provide data that helps golfers understand their performance on the course in real time to help them become better golfers.  We are confident that what a launch monitor can do for a golfer on the driving range is what the Genius Ball™ will do on every hole and for every shot.   Golfers crave technology and information and our new “Ball with a Brain” will deliver both.”

The company is providing golfers an opportunity to become the first to experience the product through their Indiegogo crowdfunding campaign.  All participants will be notified when the Genius Ball is ready to ship and have priority in placing orders for the initial production run.  To learn more about the Genius Ball Project, please visit

More About OnCore Golf

OnCore Golf is dedicated to delivering breakthrough technology and innovation, while inspiring golfers at all skill levels and abilities. Founded by two young entrepreneurs—Bret Blakely and Steve Coulton—and now fueled by a team of world-class innovators, OnCore Golf entered the golf ball industry through development of the first-ever USGA-conforming hollow core ball.  The Company has since developed a growing suite of differentiating products distributed world-wide that now includes the extremely accurate CALIBER ball, the five star-rated AVANT with SoftCell technology to increase feel, durability and distance, as well as the dynamic ELIXRTM Tour ball.

General Media Inquiries: Curt Rogers, 716.860.2331,

Media Contacts:

person_outline  Full Name:Curt Rogers
phone  Phone Number:716.860.2331
business_center  Company:OnCore Golf Technology
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