Oktopost Brings Social Data to Microsoft Azure for Advanced Social Insights

  TEL AVIV, ISRAEL - 02/08/2017 (PRESS RELEASE JET)

Oktopost the fast growing, B2B social media management platform, through its integration with Microsoft Azure, the leading cloud solution among SMBs and enterprises, has enabled Power BI to access and analyze advanced social data. With the release of the new exports, Oktopost has given marketers the ability to gain deeper insights into their social data, stay on top of trends and make better decisions.

Once again, Oktopost is leading the way when it comes to B2B social media management. With the rise in content being produced by marketers, it is increasingly difficult to reach audiences and ensure messages are being heard. More data means more power when it comes to understanding what messages resonate and how customer’s journeys develop.

The Oktopost + Azure integration unleashes previously siloed data, and removes the IT roadblock by using a common cloud platform and API’s. Thus, enabling businesses to spend less time reporting and more time creating, based data insight not hunches. Marketers can easily create and share beautiful dashboards with the ability to automatically refresh data as often as you want, pulling data from any number of sources.

“With much of our traffic passing through social media, it is important for us to see the business impact of this on a greater level”, says Mark Terry, Head of Marketing at Cobweb Solutions. “Oktopost’s Microsoft Azure integration has enabled us to gain deeper insights and make better decisions, at a company level”.

To learn more about how Oktopost is revolutionizing the abilities of Microsoft’s Power BI, and see how enterprises and B2B marketers can leverage the technology for a more intelligent marketing and social media strategy, we invite you to schedule a personal demonstration.