MOUNTAIN VIEW, CA - 11/28/2016 (PRESS RELEASE JET)
Natero announced today that the company is included in Gartner’s Hype Cycle for CRM Sales, 2016* and in Gartner’s CRM Vendor Guide, 2016** in the Customer Success Management categories. This is the inaugural entry for Customer Success Management in the Hype Cycle for CRM Sales. Natero, launched in 2015, is the only Customer Success Management solution on the market today that truly merges machine learning with big data analytics, putting its customers on the leading edge of business transformation.
According to Gartner’s 2016 Hype Cycle, the benefit rating for Customer Success Management for CRM is high, with 5-10 years until mainstream adoption.
“We are honored to be included in these two recent Gartner CRM Sales reports. We believe this validates our mission of delivering next generation post-sales customer management technology in a market that is poised for growth. According to the Gartner Hype Cycle report, the market penetration is 5-20% of the target audience for Customer Success Management solutions,” said Craig Soules, Founder and CEO of Natero.
Natero analyzes B2B SaaS company data to identify clients that are at risk of churn or ready for upsell, so that its customers can focus on the accounts that need their attention the most.
According to Gartner, “Customer Success Management (CSM) systems automate the post-sales, client relationship processes that are common to companies with recurring revenue and subscription-based revenue models. These solutions are implemented to manage companies' customer retention and customer upsell objectives. Capabilities include customer health monitoring, product adoption monitoring, quarterly business reviews and customer retention workflows.” *
Gartner also points out that “Customer Success Management systems have a high benefit rating for companies that need to automate postsales processes like renewals and churn mitigation. CSM solutions are becoming a business-critical system for an increasing number of companies with recurring revenue models. These solutions are also relevant to companies with customer experience programs, and they can be used to fill the gaps of their existing sales, marketing and customer support processes.” *
Since its launch, Natero has been revolutionizing the field of Customer Success with a data-driven approach. Natero integrates with Salesforce and all leading CRMs and the company boasts an impressive growing roster of clients, including Freshdesk, WhiteHat Security, and Rainforest QA.
Sources: * Gartner, Hype Cycle for CRM Sales, 2016, July 5, 2016
** Gartner, The Gartner CRM Vendor Guide, 2016, May 9, 2016
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