DOYLESTOWN, PA - 06/29/2016 (PRESS RELEASE JET)
MeetBall, LLC is proud to announce its partnership with Ingenuity Sun Media (ISM). This partnership allows MeetBall to expand upon its existing software and mobile engagement solutions with patent pending products from ISM that will help venue owners and event hosts generate additional revenue while simultaneously creating better visitor experiences through use of hyper-local digital content delivery and interaction.
"We care deeply about the communities that form around live events," said Ryan Owen, CEO of MeetBall, “so we partnered with Sun Media to lead revolutionary change in the attendee experience. Engaging event-goers with highly interactive messaging has always been core to MeetBall’s mission. By combining our fan-friendly mobile experience with ISM’s innovative network, we will provide brands and property owners a true 360-degree digital footprint."
MeetBall will be the mobile front-end for ISM installations throughout the country, providing venues and event hosts with an intuitive app experience that provides attendees with valuable benefits such as access to real-time event information, easy on-site navigation, and timely promotions and sponsorship inclusion. The partnership will leverage beacon and GPS technologies to provide proximity-based marketing content, which allows for increased relevance of digital assets.
Ingenuity Sun Media and MeetBall believe in creating valuable digital experiences within the physical world by turning conventional high-traffic areas into interactive connection points between hosts and visitors. This creates new opportunities for advertisers that are location-aware and incredibly personalized, leading to much higher engagement compared to traditional passive advertisements.
“ISM’s partnership with MeetBall greatly enhances the ISM platform by providing an unparalleled fan engagement platform, that also delivers the wider ISM network with the tools it needs to deliver true mobile and out of home assets convergence,” said Nelson Martinez, CEO of Ingenuity Sun Media, “we look forward to launching the ISM/MeetBall networks across a series of other sports leagues, retail properties, universities and urban centers.”
MeetBall and ISM’s partnership will launch this summer at the NASCAR-owned Iowa Speedway. Upcoming project plans include additional venues throughout the country.
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