Company Expands Leadership Team and Aligns Organization for Future Growth
SAN DIEGO, CA - 4/4/2016 (PRESS RELEASE JET) -- LegaldocsPDQ, formerly Express Legal, the leading provider of online legal documents (http://www.legaldocspdq.com), today announced the promotion of Aaron Adamson to Chief Marketing Officer. Mr. Adamson will continue to be responsible for LegaldocsPDQ’s Marketing strategy and execution and will continue to lead the company’s product development, project management, analytics and conversion optimization teams, as he did while in the role of Director of Marketing. Mr. Adamson will continue to report to LegaldocsPDQ’s President, founder and CEO, David Shelly.
“Aaron’s experience in formulating a strategic vision and executing on that vision will strengthen LegaldocsPDQ’s position as the industry leader. With a proven track record for successfully leading large scale initiatives and driving lean start-up innovation, Aaron’s leadership skills went above and beyond the original title of his role, which made it an easy decision to elevate his position to CMO. Aaron is well suited to lead LegaldocsPDQ's marketing and product development efforts as we continue in our mission to offer quick, easy and affordable legal documents online,” said Shelly.
Mr. Adamson increased company profit through their Google marketing efforts by 30% and through Bing Ads by 200% (see published case study). Due to these efforts, Mr. Adamson has been nominated for a Kenshoo Infinity Award, at the upcoming Kenshoo K8 Summit this month (April 2016) at the Ritz Carlton Hotel at Half Moon Bay, near San Francisco, and also for a B2 award at the Business Marketing Association’s Masters of B2B Marketing Conference in Chicago in June of this year.
Mr. Adamson brings 20 years of experience in marketing, product development, analytics and business development experience to LegaldocsPDQ. Most recently, Mr. Adamson served as the CMO with 25Dates.com, where he was responsible for marketing strategy and product development. Prior to 25Dates.com, Mr. Adamson was the Director of Paid Search Engine Marketing at FlightNetwork, where he was responsible for a team of 7, a budget of $5-$7m and raising profits $3m. In addition to having worked in a senior executive role for WPP, the largest Media, Marketing and Advertising company in the world, consulting on digital marketing projects with Fortune 500 clients, Mr. Adamson was also Director of Product Development at MarketWired, the 3rd largest press release distribution company in the world. Near the beginning of his career, Mr. Adamson was the founder and CEO of SoulPaks.com, the first customizable gift package to be offered online which ran successfully for 7 years. Aaron Adamson received his Honors Bachelors of Science Degree in Perceptual and Neurophysiological Psychology from the University of Toronto and a Post-Graduate Degree in Journalism from Humber College.
LegaldocsPDQ (formerly Express Legal) is one of the fastest growing, online document service companies in North America. Since its inception, the mission has been simple: offer fast, easy, inexpensive, online legal document services, supported by world-class customer service.
LegaldocsPDQ started out with its first brand, UntieTheKnot.ca Divorce Service, in 2002, to offer low-cost online divorces to Canada. This division of the company grew from assisting six divorces in the first six months, to nearly 700 divorces in the last year. Untie The Knot has added additional services, including copies of divorce certificates, divorce orders and divorce searches.
In 2007, VitalCertificates.ca was added to the LegaldocsPDQ family. Vital Certificates offers Canadians an easy, cost effective way to obtain Birth, Marriage and Death Certificates. Growing steadily nationally by reputation and new services, Vital Certificates helped obtain vital documents for 17,000 people in Canada last year.
In 2013, LegaldocsPDQ proudly launched USVitalRecords.org, offering easy, low-cost copies of vital certificates to Americans, including: Birth, Death, Marriage and Divorce Certificates. They are now fulfilling over 100,000 orders yearly!
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