United States, New York, New York - 05/08/2019 (PRESS RELEASE JET)
The market of zero proof is booming, meaning it’s never been easier to serve sophisticated non-alcoholic drinks.
Arkay in cooperation with ESPN New York is promoting Alcohol Free Liquors in bars and restaurants within the metropolitan area
The recent success of Arkay a non-alcoholic liquor launched by Reynald Vito Grattagliano height years ago was featured recently by Fox Business News ARKAY LIQUOR WITH A TWIST , the drink is now on offer in over 10,000 bars, restaurants and hotels around the world ,
"Society is now at the beginning of a giant shift in the role drinks play in our lives and the bigger cultural forces at work mean the need for quality, adult no-alcoholic options has certainly never been more pertinent" Reynald Vito Grattagliano said "We are proud to be leading the way in the 120 international markets Arkay is now available in"
Since 2011 Arkay sales worldwide are exponential and we anticipate that over 27 million Arkay bottles of alcohol free spirits will be sold across the globe by 2021 reaching $1 billion in revenues.
Since 2011 ArKay is the pioneer in the brave new alcohol free spirit world with a collection of thirty six different varieties of alcohol free spirits such as Whisky, Vodka, Brandy, Rum, Coffee Liquor, Brandy, Orange Napoleon, Amaretto, Gin, Bourbon, Canadian Whisky, Japanese Whisky, American Whisky , Tequila and still counting.
Reynald Vito Grattagliano is the creator of the world’s first 0% ABV non-alcoholic spirit.
Back in 2007, Reynald Vito Grattagliano was inspired to produce alcohol free spirits following an episode with his 22 year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Reynald Grattagliano.
How Arkay Was Invented?
The founder of Arkay, a product line of beverages that are whisky flavored but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.
Arkay Alcohol free Spirits Collection Scottish Spirits Association approved
Reynald Vito Grattagliano was inspired to produce the drinks following an episode with his 22 year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains ReynaldVito Grattagliano.
The son, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.
Though Reynald Vito Grattagliano doesn’t have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world.
After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born. What is Arkay ?
The name derives from Reynald Vito Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.
Reynald Vito Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered
Arkay has a small molecule placed inside the drink, in contact with the tongue the drink send stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.
No drunkenness, no adverse effect, this is the advantage of Arkay, it reproduces the taste of the liquor but none of the negative effects of the alcohol.
Individuals with medical condition or religious beliefs that prohibits the consumption of alcohol can enjoy the crisp and taste of ArKay non-alcoholic liquors.
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