Cannon Media Communications has launched its revamped website to start the new year.
“It’s not only a new year, but it’s a new decade,” says founder and CEO Brent Cannon. “Like so many other companies, organizations or individuals, the new year is a perfect time to jump in head-first with new vision, new focus and, in this case, a new look.”
Cannon Media is unique in that it is part video production house, part marketing firm. “Basically, we are content producers, and we are very good at telling great stories,” Cannon explains. “If you have a story to tell, we help tell it. Sometimes that comes in the form of e-blasts, case studies or white papers. Sometimes that comes in the form of an image video, customer testimonial, or a sizzle video on-stage at a big conference.”
Cannon spent nearly 30 years as a TV news anchor and reporter, and that experience helps shape what Cannon Media is today. “During my news career, I faced an extremely wide range of topics on a daily basis. I had to quickly grasp a number of concepts, often times highly complex concepts - assess what the story was - find a compelling way in which to tell that story – and then deliver it in the most effective way possible. Essentially, I still do that today - just for different audiences,” Cannon says.
Cannon Media’s first project came in 2012 when 5-time Emmy award winning NBC Anchor/ Managing Editor Brent Cannon was asked to coach a dignitary running for President in a foreign country regarding media relations and public speaking.
The fledgling boutique firm expanded, becoming the media and press consultant for the city of Santa Clara during Super Bowl 50. Additional projects included producing marketing videos for Good Samaritan Hospital as well as for smaller Silicon Valley tech companies.
A turning point for Cannon Media came in 2016 when it began writing case study and customer evidence marketing content for digital transformation juggernaut DocuSign. “DocuSign really changed things for us,” says Cannon. By 2017 Cannon Media not only handled a large share of written marketing content for DocuSign, but it also won the bid to produce a library full of customer testimonial videos during DocuSign’s annual “Momentum ‘17” conference.
Since then Cannon Media has added projects for a variety of Silicon Valley tech companies, including Cisco, BTA (Business Technology Architects) and CCIX Consortium.
So, why the new website? “At this point we have engaged in a wide variety of projects. We have produced videos for colleges, hospitals and some of the most recognized tech companies in the world. We’ve even produced full television shows. Meanwhile, we also create written content for marketing departments. We needed a way to explain the depth and breadth of what we do and are capable of. We also needed a single location where we could showcase a few samples of our favorite projects – so we revamped and launched www.CannonMediaCommunications.com ,” says Cannon.
Cannon says that much of the content he and his team create is proprietary, and so that kind of content and information is NOT shown on the new website.
So, what’s next? “I think the markets and business world are really excited about 2020. The economy is doing very well right now, and I think companies across the board are hoping for a big year. In my world, that means new success stories to be told, new products to be showcased, and new visions to be explained. That’s what we do. We can’t wait to build upon what we’ve done so far.”
Fun Facts: Did you know, Cannon Media is based in the San Francisco Bay Area, but produces content and engages with teams around the world? Cannon Media even has production facilities in South Africa!
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