Businesses Uncover Revenue Opportunities Among Cold Leads; Attribute Success to Aktify’s New Platform

Aktify’s Revive Platform Reduces Lead Gen Spending, Increases Revenue

Aktify Inc., a lead activation platform, is helping marketing leaders reduce spending on lead generation while providing companies with new tools for improving their sales funnel processes.

MENLO PARK, CA - 04/11/2018 (PRESS RELEASE JET)

“The average cost of generating a single lead is $53, yet 87% of those leads never convert to opportunities," said Aktify CEO Kreg Peeler. “Marketers accept this as a cost of doing business, but if a company is generating 1,000 leads per month, they waste more than $550K dollars every year on leads that don’t convert. Aktify reduces this waste by creating more value from the leads that companies have already generated.”

A growing number of companies are using Aktify’s Revive platform to re-engage with leads that have stalled. The platform leverages messaging chatbots, a sophisticated call center, and CRM integrations to activate cold contacts and capture stall reasons.

More than 20 companies have used the Revive platform since its launch at the end of 2017, including Marketware, Western Timber Frame, Lendio, Jive, Teem, WilsonPro, and others. Aktify has revived thousands of leads for these businesses.

“Aktify gives us better business insights and helps us to re-engage with our leads,” said Rick Arnold, Director of Sales Operations at WilsonPro. “Ultimately it’s about generating incremental revenue.”

Steven Bunker, Assistant Sales and Marketing Director at Western Timber Frame added, “Not only do we have better sales funnel insights, but with Aktify we’ve successfully revived 12% of the leads we previously thought were dead.”

The platform provides real-time reporting of stall reasons and alerts businesses the moment a lead expresses renewed interest. This added visibility empowers sales and marketing leaders to improve sales playbooks and processes.

“It’s not just about reviving stalled leads,” said Aktify President Jessie Warner. “It’s improving the overall success of the sales team. When sales wins, everyone wins.”

Aktify was founded in 2017 to connect brands with customers through quality experiences. CEO Kreg Peeler previously founded SpinGo, an event marketing and management platform, which powers thousands of events each month and is backed by EPIC Ventures and Prelude.