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Boost for Giro Rosa as PMG signs biggest ever media rights deal for women's pro cycling

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  Netherlands The - 03/12/2020 (PRESS RELEASE JET)

Italian sport producer, Pulse Media Group (PMG), has signed the biggest ever media rights deal in women's cycling after reaching an exclusive agreement for three years and one two-year option with Athletic Sports Group (ASG), that includes all international and domestic media rights for the elite women's road bicycle racing stage race, Giro d'Italia Femminile Internazionale (Giro Rosa).

The Giro Rosais considered the most prestigious stage race of the UCI Women’s World Tour calendar, featuring 10 back to back stages with unforgiving profiles making it the ultimate pro race, with the toughest race course in women's race history. 

“Over the past few years women's pro cycling is on the ways up with more and more fans discover the excitement of women’s bike racing,” says Roberto Ruini, CEO PMG. “I’m excited about Athletic Sports Group’s recognition for women's pro cycling in general and for its unrivalled support and financial commitment to the Giro Rosa.”

Athletic Sports Group has deep-rooted success in sports television content distribution in cultivating license opportunities, aggregating large television rights packages and developing syndication strategies for content partners. 

“With the addition of the Giro Rosa, ASG is well-positioned as we see a number of significant and positive developments which underscore the potential of women’s pro cycling.” said Nino Ockhuysen, Group CEO of Athletic Sports Group. “In the last few years, the number of broadcast hours have jumped considerably across all of sorts of media platforms and we are committed to further grow the Giro Rosa in the years to come. ”

The 31th women's Giro d'Italia Femminile Internazionale will be held in Italy from June 26th to July 5th 2020. The route features beautiful rides through Tuscany and a fast finish in Motta Montecorvino – Puglia. Defending champion, Annemiek van Vleuten, will aim for her second consecutive victory.


About Athletic Sports Group

Athletic Sports Group is an international sports entertainment agency, supporting broadcasters, publishers, rightsholders and producers connect to the world of sports entertainment. Athletic Sports Group creates license opportunities, aggregates large property rights packages, develops content syndication strategies and co-produces various sport entertainment programs and documentaries. For more information about ASG, visit:


About Pulse Media Group

Pulse Media Group (PMG) is the Italian leader in the live streaming production, acquiring media, marketing and distribution rights to improve the contents. PMG creates sponsorship opportunities connecting its partners with the sports properties with the aim of innovating the sports storytelling across television, web and social media platforms. PMG  strives to enhance the sports passions by developing a growing movement together with sportmakers, media and partners.  For more information about PMG, visit:

Media Contacts:

person_outline  Full Name:PR_Marketing
phone  Phone Number:+31208943990
business_center  Company:Athletic Sports Group
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