Bandit Launches Online Shopping Experience for Curvy Women in Search of a Large Bust Bra That Fits

  NEW YORK, NY - 04/28/2017 (PRESS RELEASE JET)

In 2013, the average bra size jumped to 34DD from the 34B it was 20 years ago. 67% of women in the U.S. are now considered to be plus size and yet the retail market is not keeping up. Introducing Bandit, one of the first online subscription shopping experiences to deliver high end bras for large busts straight to the customer's doorstep.

The majority of women above a C-cup have never worn a bra that fits properly. Most U.S. manufacturers use bra patterns designed for small breasts and simply increase the size, leaving busty women uncomfortable and unsupported. Bandit's high-quality, European-made bras are specially designed for large busts and come in a variety of sexy, cute and comfortable styles.

Bandit isn't just a brand or service, the company is on the leading edge of a movement to empower full-figured women and celebrate their bodies.

“What we are selling is bigger than any bra,” says Bandit CEO Simona Goldin. “The Bandit online experience delivers a fierce, proud message of body-positivity and empowerment. Our subscribers are more than customers, they’re a growing movement of women who want to celebrate their bodies and who demand exceptional, personalized service.”

Before Bandit, the only option for busty women who wanted a bra that fit properly was to visit a specialty lingerie store, where bras can easily cost over a hundred dollars. At thebanditshop.com, women are empowered to find their true size themselves by entering their measurements into Bandit’s “Find Your Size” interactive fitting form. The site’s “Fit Center” educates women on what a good fit looks and feels like by walking them through a four-step perfect-fit process.

The price point for good quality, European-made bras is high, starting at around $80 retail. Bandit’s subscription plans slashes these prices, with individual bras costing as little as $40. Bandit’s subscription model offers unprecedented affordability and convenience to full-figured women. Bandit’s two tiers of subscription pricing, based on how often a woman receives bras as well as their single purchase option, offer discounts of 40% to 50% off retail price.

Bandit is a beautiful tribe of fierce, big-busted women. For too long, we’ve put up with bras that don’t fit, cost a fortune, or just plain aren’t available in our size. Bandit’s service brings gorgeous, high-quality, European-made bras straight to the customer’s doorstep. Simona Goldin, CEO of Bandit, has travelled the globe to try on and curate a collection of the best bras for large busts the world has to offer.