How to Write a Great Education Press Release
Let’s face it. There’s an awful lot of undeserved negative publicity nowadays about our schools and educators.
To make matters worse, teachers and other school employees traditionally don’t like to to draw attention to all the great things they might be doing.
That’s why it’s important for school communities to convey as much information as possible to the public about all the amazing programs and events that might be happening.
An education press release is an easy but effective way to let the public know about any of a number of great events. Maybe test scores just went up. Maybe you have a celebrity coming to visit, such as a famous author or an artist-in-residence. Maybe one of your employees was just awarded Teacher of the Year.
Whatever may be happening, take the opportunity to give your staff a morale boost by letting the media know about it. If you take the time to do it the right way, an education press release is the most cost-effective way to get your message across.
First, do not underestimate the importance of a catchy headline. News reporters see thousands of press releases every day and your headline is your first and best chance to get their attention. Keep it short and clear. It needs to tell your audience exactly what is happening in a way that makes it appear newsworthy. For example: "Eton Institute E-Revolutionizes Global Employee Development Through Cutting-Edge Ed-Tech" gives the main message in a way that makes the reader want to learn more.
The first paragraph of your press release needs to communicate the important details of the event. For this part, it really helps to focus on the 5 W’s (who, where, when, what, and why) and H (how). Your school name, the precise event or achievement, the names of people involved, and why it’s happening all belong here. Keep your sentences short and punchy throughout your press release.
In the remainder of your press release, expand on these details with numbers, data, facts and quotes. If the topic of your press release is the rising level of college and career readiness, then be sure to include data to support your point. If it’s about the acquisition of new playground equipment, use anecdotes and numbers to show why the new equipment was needed. Give your press release a human element by adding quotes from administrators, teachers, parents, and anyone else whose insight is relevant to your topic.
The final paragraph should include a call to action, informing your audience of exactly what they need to do if they are interested in the event or want to learn more. (Do they need to show up at the school on a certain day or time? Register on the school website? Let them know.)
Once your press release is written, you will want to go ahead and send it to the media. This can be overwhelming, but the easiest way is to open the online order form at Press Release Jet. Simply enter your body of text and we will distribute it to all the top-tier media networks (ABC, CBS, NBC, FOX and CW) as well as Bing News and Google News. This solution is very cost-effective; you can send out your education press release for a price as low as $49.
Don’t keep your school’s great accomplishments and events a secret. Let the world know about the wonderful things that you’re doing!