Something really great is happening on your campus. Maybe a well-known political activist is coming to speak. Or maybe a professor has earned some great award or recognition. This is a the opportunity for some positive PR about your university, to let the world know some of the great things that are happening. And the best way to accomplish that goal is through an education press release.
Nowadays, when so many people rely on things like blogs, Facebook or Twitter to communicate, many think that press releases are outdated or ineffective. In fact, the opposite is true. The press release is more relevant than ever. In fact, it’s the best tool to publicize newsworthy events at your university. It just has to be done the right way.
The most important thing to keep in mind when writing a press release for your university is to approach it from a newsworthy angle. Try to think like a journalist. Why exactly is this event important enough that the public needs to know about it?
Once you have determined what is really newsworthy about your event, include that in your headline. Remember your headline has to get the reader’s attention. Make it concise and ensure that it conveys what is newsworthy about your topic.
Provide all the most important details about your topic in the first paragraph. This is not like a story or a research paper where you give background information at the beginning and lead up to a climax or a conclusion at the end. Give everything that’s newsworthy right at the outset. Provide answers to the questions who, what, when, where, why, and how.
Add a human element to the remainder of your press release by livening it up with some quotes. You can quote students, professors, administrators, or anyone else who might have something relevant and interesting to say about your topic.
The final paragraph of your press release can include a short biography of key figures. This is also the place for a call to action, telling your audience where to go or whom to contact for additional information.
Finally, proofread your press release carefully to make sure that it is error-free. Even minor spelling or grammatical errors can cause your audience to lose interest.
When you’re ready to distribute your press release, take the most convenient and cost-effective route. Go to Press Release Jet’s online order page, enter your text and your contacts, and we will distribute your press release to all the top-tier media outlets (ABC, CBS, NBC, FOX and CW, as well as Google News and Bing News) for prices as low as $49.
Use your press release effectively and take this opportunity to make your university shine!