There are many great reasons for issuing a small business press release.
Perhaps you are merging with another company or launching a new website. Maybe you are doing something innovative, possibly even controversial, with your small business, or perhaps you are offering a new product.
Whatever the case may be, you need to make sure that you seize this opportunity to give your small business a PR boost. And issuing a small business press release is a great way to do that.
But how to go about it? Where should you even start? How can you create a press release that will not only get and keep the attention of your readers, but also rise in the search rankings so that your audience can find it easily?
First of all, make sure that your small business press release has a catchy headline! Ideally your headline should include the name of your business, and also tell your audience why this story is so newsworthy that they need to keep reading. Here’s an example of an effective headline.
Almost as crucial as the headline, your first paragraph needs to keep the reader’s attention. Focus on the main points of your story by identifying the 5w’s and h (what, who, where, when, why and how), as in the first paragraph of this press release.
GAINESVILLE, FL - 10/05/2016 (PRESS RELEASE JET) — The Beery Rainsberger Group is excited to announce the launch of its new website www.BeauTodd.com that will feature a multitude of expert insight that focuses on investor training, education, property valuation, and multifamily sales statistics and market data.
Flesh out the remainder of your text with some relevant facts and quotes. Here’s a great example to help with that.
And finally, wrap it up with a clear “call to action” which directs your audience to sources of more information is desired
For more information:
Company Name: Ohos, Inc.
Full Name: Dave Needham
Phone: (720) 507-4310
Email Address: email@example.com
And don’t forget that you if want to drive traffic to your website (and who doesn’t?), you will need to have some knowledge of good SEO. As we’ve shown in a case study, a few well-placed keywords can help your small business press release to rank high in a Google search.
We hope that these examples and this case study inspire you to write a small business press release that gets real results.