In addition to the cost of press release distribution, PR Newswire also charges an annual membership fee. Although customers receive excellent service in exchange for these fees and prices, comparable alternatives exist that are more affordable.
PR Newswire’s fees and prices are not readily available online. Potential customers must contact them via email to inquire about their prices and service.
A Quora article written in response to an inquiry about PR Newswire's fees reveals that their annual membership fee costs $195.
For this fee, members can access a range of services. However, members must still pay for press release distribution. These rates vary depending on the options and features that customers select.
The publication of a press release via their US1 National Newsline channel costs members a total of $795 per release. An upgrade to the National Newsline + Basic Photo option allows members to add visual appeal to their press release by including an image. This service brings the price per release to $1120. The ability to incorporate images or video can also be purchased as an add-on to any pricing plan for $325.
PR Newswire does offer some less expensive alternatives. Its iReach program is available to customers in three different pricing tiers: $129, $229 or $399. This program has a more limited reach than does PR Newswire’s premium press release distribution service and may not give customers the coverage and circulation that they need. Even with these lower prices, the membership fee may be prohibitive to customers that have a tight budget.
PR Newswire provides exemplary customer service. They are available 24/7 to help members decide on service options that make sense for their needs, and to assist with editing. If customers are able and willing to pay, membership may be a good investment.
It’s important to keep in mind that there are cost-effective alternatives to a PR Newswire membership.
Press Release Jet is a small company that offers comparable services but does not charge a membership fee.
Customers pay $129 for premium distribution of one press release. For this price, Press Release Jet distributes to over 350 media sites, including premium news networks like ABC, CBS, NBC, FOX and CW. Customers can add to the visual appeal of their press release with an image or even a video at no extra cost.