So you have already tried all the traditional routes to publicize this great event. You’ve put up posters around campus, you’ve created an event on Facebook and other social media accounts, you have put an article in the college newspaper.
But what can you really do to make this the biggest event all year on campus? What can you do to get everyone to show up?
The simplest and most cost-effective way to do this is an education press release.
For prices as low as $49, you can open an online order form at Press Release Jet, enter your body of text, and we will send it out to all your contacts, as well as all the premium news outlets (ABC, CBS, NBC, FOX and CW, in addition to Google News and Bing News).
A press release is the best way to let the world know about your fantastic event.
To fully optimize this great publicity tool, take some time to do your press release the right way. The newswire is flooded with press releases every day and it’s worth it to invest some effort in making yours stand out from the rest.
If your press release is correctly formatted, it will be easy for busy reporters to read it and get the most important information quickly.
A correctly formatted press release starts with a great headline. This may be the most essential part of your press release, because it will let the media know whether your event is newsworthy and interesting. Keep your headline short, informative, and attention-grabbing. Convey the most important and newsworthy angle of your event in as few words as possible. For example, “Bestselling Author Felicity Edge To Speak About Dating Violence” gets the message across about exactly what is happening and why your audience should care about it.
Keep your sentences concise and simple throughout your press release. Make sure that every detail you include is newsworthy so that the media will know it’s worth their time to read. Your tone should be journalistic and objective to appeal to your audience. It’s a good rule to focus on the 5 Ws (who, what, where, when and why) and H (how) to ensure that you get your message across clearly.
Last but not least, always proofread for spelling, grammar, and punctuation errors. In fact, it’s a good idea to ask several people to do the proofreading for you. Reporters make their living through correct use of language and they will instantly lose interest in a press release that contains sloppy errors.
In short, a correctly-formatted and well-written press release is the best tool available for reaching your intended audience and getting them to come out to your next big event.