How to Achieve the Best Possible Results With Your Amazon Press Release

Amazon has made life easier for business people and developers in many ways, with a simple step-by-step process for getting products and services out into the digital world.

But...there’s a catch.

If you don’t want your product to get lost in the shuffle of information overload, you have to do some PR work on your end.

How can you do that?

Try sending out a press release.

Currently, there is a school of thought which says that press releases are obsolete in the digital age. However, nothing could be further from the truth.

In fact, press releases are more relevant than they have ever been! Simply by adding links, images, and some high-volume keywords, a press release can even improve SEO for your business. The proof is here.

So how can you leverage the power of press release distribution for your Amazon product or service?

The answer can be complex...or very simple.

The fact is, hundreds of press releases are released every day, over all sorts of media channels. Businesses small and large, from every part of the world, in every industry, compete for the media’s limited attention span. The reality is that reporters will read very few from the tidal wave of press releases that inundate their inboxes on a daily basis.

But don’t be discouraged!

It is possible to create a press release that journalists and reporters actually pay attention to. Simply following proper press release format and releasing your press release to the right channels can make your news rise above the noise.

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Here are the most common reasons for journalists ignoring or deleting your press release.

  • An ineffective headline. If your headline is dull and uninteresting, it’s a good bet that the rest of your press release is, too. In addition, reporters stop reading at the headline if it doesn’t give a clear, succinct statement as to what the press release is about.
  • The news is “buried.” Journalists are busy people! They quickly scan the beginning of a press release to see if it is newsworthy. If they don’t find any news within the first paragraph, they will quickly press “delete.”
  • Too much jargon. Press releases that are crammed with technical language are simply too much work to read.
  • The wrong audience. As with any kind of writing, it’s necessary to research your audience ahead of time. For example, a travel magazine is not the right audience for your new lawn care product, and it’s a waste of time for them to read about it.

Does this seem like a lot of work?

Selling a product through press release distribution is a complex process, and there is a lot of strategy involved in doing it effectively.

And you thought this would be easy.

But wait. Maybe it can be.

You don’t have to navigate this confusing landscape all alone. Here at Press Release Jet, there are lots of resources to help you.

For prices starting as low as $35, we can get news of your product out to media outlets. With a variety of pricing and service plans, you have many publicity options available to you, such as unlimited links, search engine optimization, and targeted distribution to over 400 media sites. These sites include top-tier news networks like ABC, CBS, and NBC, as well as Google and Bing News.

We even offer a special pricing package just for Amazon sellers. For just a marginally higher price, you can access Amazon A9 optimization and Amazon product rank SEO. We’ll also provide quality assurance, a product gallery display, and quotes from product reviews in your press release. These services will more than pay for themselves by giving your product a competitive edge on the market.

All you need to do is make sure you have crafted a well-written press release, following correct press release format, a process which can take quite a bit of time.

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But here’s another idea.

You can hire a professional press release writer through our PR Copywriter service.

These writers are knowledgeable about effective press release writing. They will craft the announcement of your product or service as an attention-grabbing news story, targeted specifically to your industry and audience.

Our Concierge PR Copywriter service comes with a 100% customer guarantee and unlimited revisions, so you can feel confident that the finished result will be exactly what you need. And no need to worry if your news is time-sensitive; we’ll have the first revision ready for you within 2-3 business days.

And for the ultimate in simplicity and convenience, you can even combine our press release distribution and writing services in one package, for one low price.

If you are serious about selling your product on Amazon, you want to optimize your chances for maximum visibility and traffic to your listing. It isn’t enough to simply list a great product on Amazon and hope for the best. There are hundreds of millions of products currently listed there, many of which are in direct competition with your own.

That’s why publicity for your Amazon product is definitely a good investment, especially if you can do so affordably.

Many PR strategies for selling Amazon products can eat up a lot of time and money. You can easily get sucked into a bottomless black hole with ad campaigns, search engine optimization, and competitor analysis. It can feel like the job is never done.

But Press Release Jet makes publicity stress-free and cost-effective, so that you can focus more of your efforts on creating great products and building strong relationships with your customers.

Imagine how much you will be able to accomplish with these time and resources freed up! This could be the beginning of many more innovative new products, embraced by a large and loyal customer base.

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Let Press Release Jet take care of all your publicity needs, so you can do what you do best.

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