How to Write a Press Release As an Amazon FBA Seller

How can you effectively get your product out to customers all over the world without filling an entire room in your home or office with packages and boxes?

The answer is “Fulfillment by Amazon,” which sellers have been reaping benefits from since it was first introduced in 2006.

This service is cost-effective and convenient, saving you time and resources and also exposing your product to the maximum number of potential customers that are willing to pay you what your product is worth.

But to maximize this potential, there is still quite a bit of legwork to do on your end. Marketing and promoting your product can take up a lot of your time and energy. With so many available channels, this task can feel overwhelming. However, it is still possible to promote your product cost-effectively, reaching all the channels you need with just one press release.

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I know what you’re thinking.

Really? A press release? Isn’t that kind of old-fashioned? Why would I use a press release to promote my product when there are so many other tools at my disposal? Surely it makes more sense to announce my product on Twitter, Facebook, and Instagram while simultaneously updating and optimizing my business website.”

Social media and good SEO are a must in the marketing world today. But they can quickly eat up all your time. Just one press release, if it’s done the right way, can bring attention on social media and more traffic to your website and your Amazon listing.

“But I’m not a good writer,” you’re thinking. “I wouldn’t know where to start if I had to write a press release.”

It’s true that a press release needs to be well-written to be effective. It also needs to follow the guidelines and rules of correct structure and formatting. But resources exist to help you craft a press release calculated to grab the attention of reporters. Here are a few pointers.


  • Figure out what is “newsworthy” about your product. Journalists are busy people! They don’t have time to read every press release they receive in its entirety. Instead, they quickly scan press releases for “news.” What makes your product worthy of being picked up by the media? What problem does it solve? Why do your customers need it? How is it different from competitors? Once you have found your newsworthy edge, be sure to communicate that in your headline and in your first paragraph.
  • Craft a punchy and memorable headline. Your headline should state clearly  the main message of your press release. Include the name of your business and incorporate a strong verb (such as “announce,” “release,” “issue,” “establish,” etc.).In addition,  the headline should be long enough to give a clear picture of the newsworthy elements of your press release, but not so long that it will get cut off in search engine results. The ideal length is 60-100 characters.
  • Create a strong opening paragraph. The proper sequence of a press release almost feels backwards. Instead of setting the scene and gradually allowing the story to unfold, a press release requires you to put the most important details of your news story right in the first paragraph. That’s because journalists will make up their mind within that first paragraph whether or not your product is worth reporting on. Be sure to answer the questions “what,” “where”, “when,” “why,” and “how.” Most importantly, always ask yourself why a reader should care about these details. What’s important about them?
  • Flesh out the rest of the story. Continue to build on the newsworthiness of your story in the remaining paragraphs. Add details that support your main message. Quotes from customer reviews or from key stakeholders in the company can add a human element. Statistics about the problem that your product solves will also be helpful. Add some data about the popularity of your product or any personal anecdotes that help bring this product to life.
  • Leave them wanting more in your final paragraph. In your conclusion, make it easy for readers to find out more about your product. Provide a clear call to action and accurate contact information. A link to your Amazon listing makes it easy for interested parties to check it out or purchase it if they are so inclined.

As you can see, this process can be time-consuming...but it’s definitely worth the effort. A well-written press release, distributed to the right channels, gives your Amazon listing maximum visibility all over the world.

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But what if the task is more than you can handle?

We have a solution.

Our PR Copywriter service has experienced press release writers available who can have your press release finished for your review within 2-3 business days. All you need to do is provide the relevant details and links, then sit back and let us do the work for you. Our writers know exactly how to craft a news story calculated to get the attention of the media. They understand the qualities of effective press release writing. Even better, if you are not 100% happy with the quality of your press release, they will continue to work with you on revising it until it is exactly what you want.

And it gets even better.

If you want to make the process even easier, consider combining our press release writing service with press release distribution. Both services are available in a variety of bundled plans for any budget, starting as low as $84. At a higher tier of service, you can access media distribution to over 400 media sites, including top-tier news networks like ABC, CBS, NBC and FOX. We will also target the industries and channels that need to hear your news.

With these services, visibility for your Amazon product will skyrocket with just a few clicks of the mouse or taps on the screen, saving you precious time and money. Used in conjunction with Fulfillment by Amazon, it’s a winning combination.

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