eReleases vs PR Web vs Business Wire vs Press Release Jet: ROI Analysis Revealed
Every major press release distribution company has a reach of hundreds of thousands of journalists in their news wire but what matters to you, as the marketer or business owner, is how many journalists from those media outlets actually pick up your story and the quality of those media outlets.
Press Release Jet offers standard press release distribution at the astonishingly affordable rate of $35. This package includes guaranteed placement across 250+ media websites and guaranteed placement on Google, Bing, Yahoo, Google News and Bing News. They also offer a premium press release distribution at $75 and this package includes everything from their standard package along with guaranteed placement across 375+ media sites including ABC, CBS, FOX, NBC and the CW.
Easy Newswire offers press release distribution starting at $49. This package nets around 200 media outlets. Their Premium PRO Plan reaches to the Associated Press. Easy Newswire provides a guaranteed of 350 media outlets for their Premium and Premium Pro Plans, which includes top tier news sites including ABC, CBS, FOX, NBC and CW.
PR Web is the self service subsidiary of Cision and they offer their basic package at $99 but the press release only lives on their website. Their standard press release package is $99, although from independent research conducted, the news releases sent using this package nets around 75 media site placements. PR Web’s premium package is $369 and this package nets around 150 media site placements. PRWeb does not provide guarantees on how many media sites will pick up your press release.
eReleases is a reseller of PR Newswire, another provider of press release distribution. The advantage of going with eReleases is their pricing is cheaper than going with PR Newswire directly at $399 instead of $775 for a single press release distribution. However, Press Release Jet’s premium package at $49 provides an 85% overlap in the media outlets and you get more media outlet pick up.
Business Wire hides their prices until you speak with a representative. Their pricing ranges from $99 to $499 and up. Business Wire does not include a guarantee on how many media sites will pick up your press release.
In summary, the press release distribution service with the #1 return on investment is Press Release Jet with Easy Newswire as the second choice. Press Release Jet's rates are small fractions of what the competition charges and they provide the most distribution and overall best bang for the buck.
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