Trilogy Capital Group Acquires The Grilled Cheese Truck Brand and Related Trademarks

  MIAMI, FL - 10/21/2016 (PRESS RELEASE JET)

Trilogy Capital Group, LLC, a Miami-based private equity group, announced today it has acquired the world-wide Intellectual Property Rights to The Grilled Cheese Truck brand and related trademarks.  The announcement was made jointly by Trilogy CEO A.J. Cervantes and Dave Danhi, Celebrity Chef, Founder and Owner of The Grilled Cheese Truck brand.

Through Big Cheese, Inc., the Delaware company co-owned by Trilogy and Mr. Danhi, The Grilled Cheese Truck is being positioned as a national brand with a focus on grilled cheese products. The Grilled Cheese Truck intends to capitalize on its established brand through the rollout of gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts.

On October 4, 2016, Big Cheese, Inc. executed an Intellectual Property Rights Purchase  Agreement with Dave Danhi as the owner of certain rights in and to the trademarks “The Grilled Cheese Truck,” “The Grilled Cheese Truck Stop,” The Original Grilled Cheese Truck,” “The Original Grilled Cheese Truck Stop” and similar marks for various uses.

“Since its founding in 2009 by Dave, The Grilled Cheese Truck has received significant media and consumer validation, having won an extraordinary number of awards and accolades,” stated Mr. Cervantes.  “The depth of media coverage has been extraordinary in what has been an outpouring of local, regional, and national media coverage, a small sample of which includes the Fox Network, the Rachel Ray Show, the Food Network, The Cooking Channel as well as USA Today and the Los Angeles Times.

“We are excited about our new partnership with Trilogy Capital, said Mr. Danhi.  “The Trilogy team shares our vision of a major national brand capitalizing on our success to date marketing America’s favorite comfort food.”  Mr. Danhi continued, “With a base social media presence of over 100,000 Twitter and Facebook followers, consumer acceptance continues to be what will drive our success.”

Reg A+ Crowdfunding Offering

Management of The Grilled Cheese Truck intends to file a Reg A+ offering statement with the Securities and Exchange Commission pursuant to which it will raise capital to fund the execution of the national rollout. The Reg A+ offering is made possible as the result of recent changes in the federal securities laws that permit entrepreneurs to engage in crowdfunded finance. Interested investors can contact crowdfunding@thegrilledcheesetruck.com to receive more information. Please see the important notice below regarding Regulation A+ offerings.

Big Cheese, Inc. and The Grilled Cheese Truck Brand

The Grilled Cheese Truck is a nationally recognized American brand and an entrepreneurial "emerging growth" company with a brand and menu that has been widely followed throughout the nation including the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox News.com, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food &Wine (Best grilled cheese in the U.S.), The Travel Channel, Klout.com (Top 10 Most Influential Food Trucks – 2011), BBC Travel, MSN.com (The Best Food On Wheels), and Zagat Guide.

The Company’s business strategy includes the objective of becoming the largest operator in the gourmet food truck space. The Company is pursuing multiple sales channels while building market share in the gourmet food truck industry. The Company is targeting customers, social media followers and general media attention all attracted to The Grilled Cheese Truck's established brand. The Company’s business strategy includes The Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. Management has extensive experience and success in managing rapid roll-ups in early stage, highly fragmented industries. The Company seeks to operate both company-owned and franchised The Grilled Cheese Truck operations with an emphasis on franchised rights to Veterans as part of its growth strategy. For more information about The Grilled Cheese Truck, please visit www.thegrilledcheesetruck.com

Please clink on this link for The Grilled Cheese Truck corporate video.  https://www.youtube.com/watch?v=iAEozG_d6cQ

About Trilogy Capital Partners

Trilogy Capital Group, LLC is a Miami-based private equity group principally engaged in the development of a series of private-to-public companies on a sector agnostic basis. Trilogy acquires or develops domestic and international companies pursuant to a buy and build or consolidation business model. Trilogy Capital Group and its predecessor company, Trilogy Capital Partners, have been engaged in private equity, merchant banking and strategic advisory services since 2002. For more information about Trilogy Capital, please visit www.trilogy-capital.com

Important Notice Regarding Regulation A+

Big Cheese, Inc. which is conducting business as The Grilled Cheese Truck is “Testing the Waters” under Regulation A of the Securities Act of 1933.  We will only be able to make sales of securities to you after we have filed an offering statement with the Securities and Exchange Commission, or SEC, and the SEC has qualified the offering statement.  The Information in that offering statement will be more complete than the information that we are providing to you now and it could differ in important ways.  You must read the offering statement and documents filed with the SEC before investing in our company.  No money or other consideration is being solicited, and if sent, will not be accepted.  No sales will be made or commitments to purchase accepted until the offering statement is qualified.  Any indication of your interest to invest in our offering is non-binding.

Forward-Looking Statements

Statements in this press release and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management's current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as "may," "could," "should," "would," "believe," "expect," "project," "anticipate," "estimate," "intend," "plan" or other similar words or expressions, and include statements regarding the our ability to commence a significant level of operations and develop the Grilled Cheese Truck brand into a nationally recognized brand, our ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, our ability to raise capital in a Regulation A+ or other securities offering, our ability to execute our proposed national rollout through multiple sales channels, our ability to rollout gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties, including the risks related to the Company’s ability to raise necessary capital to fund its growth, operate its business successfully given the lack of track record and early stage of operations, manage growth effectively, comply with regulations applicable to its business, compete successfully given the high level of competition, and retain and engage talented employees and key personnel necessary to execute the company’s business plan. Because of these risks and uncertainties, the Company's actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies.

https://www.youtube.com/watch?v=iAEozG_d6cQ