SWAP.COM ROLLS OUT MENSWEAR LINE TO EXTEND ITS CLOTHING OFFERING

  BOLINGBROOK, IL - 06/22/2016 (PRESS RELEASE JET)

Total U.S. online retail sales are expected to hit $370 billion by 2017, according to Forrester Research. While sales of men’s apparel only represents a fifth of women’s business in brick-and-mortar stores, the number of men purchasing clothing online grew 17.4 percent from 2010 to 2015-—even outpacing beer sales-—and is projected to grow another 15 percent between 2015 and 2020.

In response to this significant business opportunity for men’s retail and e-commerce, Swap.com-—a leading consumer-to-consumer online consignment retailer—is excited to announce its official launch of menswear. This move comes on the heels of its successful introduction of womenswear in March 2015 and further solidifies the company’s footprint as the largest single provider of pre-owned clothing online. Initially, Swap.com carried only maternity and children’s clothing, books and toys. By introducing men’s apparel, savvy shoppers can seamlessly buy and sell gently used clothing, ranging from casual to activewear for themselves or the entire family.

“A common perception of the male shopper is one of getting in and out of the store as quickly as possible,” said Jesse Gonzales, Director of Merchandising at Swap.com. “And, while this portrayal may not hold true for everyone, technology has transformed the way we shop. At Swap.com, even the biggest mall-o-phobe can effortlessly find gently-used clothing by tailoring his search to generate results that suit his specific needs.”   

Swap.com’s move into men’s apparel comes at an exciting time of rapid expansion. Already cornering the market as the world’s fastest growing consignment store, the company is on pace to grow revenues by over 300 percent in 2016 and is expected to increase its workforce by 500 percent this year.

“In the ever-evolving online world, it’s critical for retailers to create easy access to their inventory not only to compete, but to remain relevant to the way people are shopping,” said Juha Koponen, CEO and Co-Founder of Swap.com. “Not even that long ago, shopping at consignment stores often meant spending hours sifting through racks and piles of clothes to find what you need. Today, Swap.com provides users a fast and rewarding experience shopping and selling clothing online. Unlike other consignment e-retailers, we provide the largest selection—1,250,000 items—of clothing and accessories for women, men and children, and we do the heavy lifting for our sellers by handling everything from merchandising to fulfillment.

About Swap.com

Swap.com re-defines consignment services and makes the process of buying and selling pre-owned items more convenient, safe, and profitable than ever before. The company offers baby and kids' clothing, baby gear, toys and games, as well as maternity and women’s and men’s apparel. Swap.com is based in Bolingbrook, Illinois. The service was launched in 2013.