Obsess powers Virtual Reality fashion show at New York Fashion Week

  NEW YORK, NY - 02/14/2017 (PRESS RELEASE JET)

Obsess, a technology startup building a virtual reality (VR) shopping platform for fashion, announced the release of a VR experience today for the F/W 2017 collections of 5 fashion designers represented by FTL Moda. The innovative project, which came together in partnership with Samsung, is the first fashion show experience where viewers can interactively browse each look from a collection in immersive virtual reality and experience the presentation entirely virtually. The VR experience will be shown at New York Fashion Week today during FTL Moda’s event at Samsung 837.

The virtual show was created for the Samsung Gear VR powered by Oculus, using software developed by Obsess and content produced by FTL Moda. It includes 360 videos of each collection, and an immersive interactive experience where the buyer can see each look in detail at their own pace, get more information about it and indicate their interest in it, all in VR. Data about the popularity of the individual looks is then available to the designer via the Obsess platform.

“Because of its immersive nature, Virtual Reality is a powerful medium for designers to tell their story and engage buyers and consumers with a collection in a deeper way,” said Neha Singh, Founder & CEO of Obsess, who has previously worked at Google and Vogue. “We are working on making this cutting-edge technology accessible to brands and retailers by building a platform that will enable them to create beautiful, interactive, immersive shopping experiences. This exciting collaboration with Samsung and FTL Moda is a preview of what the future holds for VR as a medium to experience fashion.”

“We are thrilled to partner with innovators like Obsess and FTL Moda to create an all-digital fashion show and bring that to the New York Fashion Week audience at Samsung 837 for the first time. Pre-shot in a Milan villa, the experience will be viewed in virtual reality on Samsung Gear VR headsets, immersive signage and mirror displays to bring it to life,” said Minson Chen, who leads business development for retail innovation at Samsung Electronics.

“FTL Moda has always been at the forefront of the fashion industry, relying on innovative solutions and exciting new technologies to bring together top editorials, digital marketing and sales campaigns for its clients,” said Ilaria Niccolini, President of FTL Moda. “We believe this new experience, in collaboration with Samsung and Obsess, represents the next step forward in the fashion world, with a strong focus on high end retail and wholesale, and we are determined to take full advantage of it to keep promoting the values and ideals that are always at the heart of all we do.”

For more information, visit the Obsess website, email contact@obsessVR.com or follow @ObsessVR on Twitter.