KERACOLOR TAKES HAIR COLOR INTO VIBRANT NEW TERRITORY WITH COLOR-ENHANCING CONDITIONER LINE

  MINNEAPOLIS, MINNESOTA - 01/12/2017 (PRESS RELEASE JET)

Keracolor introduces Color + Clenditioner, a revolutionary new non-lathering conditioning cleanser which deposits color pigments to vividly colored or pre-lightened hair, taking the “cowash” into vibrant new territory in the hair color market. The six shades, from blue to pink to silver, are formulated with the same pigments as direct dye hair color, allowing “wash and go” color enhancement, color maintenance in between salon visits and customizable, buildable vibrant haircolor without damaging bleach processes or high commitment.

Launching March 1, 2017, Color + Clenditioner is an alternative to color-depositing shampoos, which tend to dry out already-stressed colored hair. Combined with the power of Keracolor’s beloved Clenditioner conditioning cleanser, Color + maintains existing vivid hues, enlivens and hydrates dull hair with on-trend vibrant shades and allows users to play with color without the commitment. It also delivers “buildable" color: the more frequent the use, the more vivid hair color becomes. Color + Clenditioner launches in six shades: Blue, Hot Pink, Light Pink, Purple, Silver Blue and Silver. 

“Color + Clenditioner was developed to strengthen the integrity of hair and maximize the longevity and radiance of hair color with intense conditioning,” says Brett Simmons, Keracolor Vice President of Sales. “Color devotees will love the benefits of protection and preservation, while those new to the vivid color trend can now play without the commitment and damage of typical vibrant processes.”

Color + Clenditioner will be available to salon professionals through CosmoProf Beauty; the line will be available to consumers at LoxaBeauty.com. For more information, contact Keracolor Brand Coordinator Tarah Edberg at 651-681-7769 or tarah@keracolorhair.com.

Creating wonder products for wonderfully healthy hair, Keracolor is determined to purify the relationship we have with our hair. Its Krystal Water Complex, the key ingredient of Clenditioner Conditioning Cleanser, Purify Plus and Purify Plus Lite Leave In Conditioning Treatments, neutralizes chlorine and trace minerals in everyday tap water, leaving hair softer and silkier, and color intact. Its Shot Therapy elixirs provide single-step color, condition and refresh methods, and Bond Complex Girl is a color bonding agent that can be added to any color formulation to help prevent breakage, push blondes to new heights and increase vibrancy.  For more, visit keracolorhair.com.