James Knight of AMD Featured in Newly Released Interview With Sound & Picture

  LOS ANGELES, CA - 01/19/2017 (PRESS RELEASE JET)

James Knight, a visual effects and virtual reality pioneer, is the most recent subject of an interview conducted by Sound & Picture, a digital publication focused on cinematography, sound, visual effects, picture editing, and other "crew-centric" subjects. Throughout the lengthy and expansive new interview, AMD’s virtual production manager discusses a wide range of subjects, including the many new developments associated with immersive virtual reality experiences.

James Knight, AMD Radeon Technologies Group's innovative and award-winning virtual production manager, is the featured subject of a newly released interview published by Sound & Picture. Due to his involvement with groundbreaking productions such as Avatar, The Incredible Hulk, and The Amazing Spider-Man, Knight has remained on the cutting edge in film production for many years, but it is his latest endeavor involving immersive virtual reality and graphics processing units that piqued the interest of Sound & Picture and led to a wide-ranging interview with AMD’s uniquely innovative virtual production manager.

Known for providing insight into the latest developments in cinematography and visual effects -- among many other topics relevant to the film, television, and video game industries -- Sound & Picture’s newly released interview with Knight provides an in-depth look at some of the emerging technologies poised to revolutionize the film and video game production industries.

According to Knight, immersive virtual reality is not without complications that affect both the creators and consumers of VR. Due to the sizable data sets that must be created and manipulated at both the front- and back-end of the processes associated with VR, the immersive experiences made possible by recent developments in virtual reality are dependent on the availability of GPUs, or graphics processing units.

In the interview, Knight reveals how AMD’ Radeon Technologies Group has worked to address the issues brought about by these substantial data sets, noting how AMD has been truly instrumental in pioneering the development of effective solutions for immersive virtual reality. Knight also discusses the many nuances associated with the high-end creation or consumption of VR.

The expansive interview, which is currently available through Sound & Picture’s digital publication, was conducted during the annual SIGGRAPH Conference (Special Interest Group on Computer Graphics and Interactive Techniques) held in Anaheim, California. In addition to specifically explaining how AMD’s Radeon Technologies Group prepared for the annual event in Anaheim, Knight also offered detailed insight into the many different ways in which the company has endeavored to push its industry forward, particularly with regard to both the creation and consumption of high-end, immersive virtual reality experiences.

About James Knight

James Knight is the virtual productive manager for AMD’s Radeon Technologies Group, a company that designs and integrates technological solutions, including graphics, processors, and immersive VR. Widely recognized as a pioneering figure in the film and video game industries, Knight has previously worked on a number of groundbreaking films that include Avatar, The Incredible Hulk, and The Amazing Spiderman, among countless others.