Embajador Commands Craft Tequilas on USA Today!

  AUSTIN, TX - 11/17/2016 (PRESS RELEASE JET)

In September, 2016, family-owned Embajador Tequila (Spanish for ambassador) was voted among the top tier of boutique tequilas by USA Today’s 10 Best Reader’s Choice List. 

In a hard-fought race, Embajador ran away from a tight field of 19 distinct craft sippers for the entire 4 week run of popular voting by knowledgeable tequila aficionados and loyal fans worldwide.  A last minute surge from its closest rival nosed Embajador from its lead by just the slimmest of margins.

“We are elated to be counted among the very top craft tequila brands on USA Today’s 10 Best Reader’s Choice,” declared a family spokesperson.  “More people will know our Embajador tequila and this motivates us to continue giving our best every day to honor our name as Ambassador of Mexico.”

"It's an exciting time for Embajador Tequila,” beamed Regional Sales Manager and family member, Andres Garcia.  “We have all been putting in long hours to position Embajador in the US market for success by focusing more on the consistency and quality of our tequila rather than mass production or distribution.”

Garcia’s duties include getting Embajador to consumers by partnering with trusted retail outlets and distributors that value the effort and care that goes into every batch of Embajador Tequila. 

Indeed, Embajador’s thoughtful and deliberate strategy has secured its place on the top shelves of such prestigious venues like retailer Total Wine & More in Nevada, Arizona and Texas. 

Other high-profile locations that have recognized Embajador’s commitment to craft tequila excellence include the luxurious JW Marriott Starr Pass Resort & Spa in Tucson; the trendy gastropub Taco Guild in Phoenix; and the famed Barrio Cafés, owned and operated in Phoenix by multiple James Beard Award nominee, the legendary Chef Silvana Salcido Esparza.

“The superior standard of our family brand is the key to our success,” asserts Garcia.  “Embajador’s placing as one of the top tequilas in USA Today’s 10 Best list speaks volumes about what the public is seeking—authentic, handcrafted, one-hundred percent blue agave tequila that represents the true spirit of Mexico.”

“Moreover,” adds Garcia, “the fact that Embajador tequila led a very competitive field of pedigreed contenders means that we are on track.  Our loyal fans know it, and now, thanks to USA Today’s 10 Best Reader’s Choice, so does the world.”

“Simply put,” he concludes, “it’s about getting a sip of Embajador past the lips, and letting the Ambassador do the rest!”

Add multi-award winning Embajador Tequila to your top shelf, now!  Contact Regional Sales Manager Andres Garcia at andres@embajadortequila.com, or call 469-216-0567.  Learn more about Embajador’s story here.  Read about USA Today’s 10 Best Reader’s Choice list here.