EdgeDNA Wins Two Gold W³ Awards for their AB-inBev Goose Island Beer Mobile Experience

  NEW YORK CITY, NY - 11/07/2016 (PRESS RELEASE JET)

EdgeDNA, a NYC emerging technology shop, announced today that they have scored two Gold W³ awards for their Goose Island Beer mobile application with Augmented Reality and Virtual Reality integration in two separate categories.

Category 1: Mobile Features Integrated Mobile Experience - Goose Island Beer Mobile App

Category 2: Mobile Apps/Sites Innovative/Experimental - Goose Island Beer Mobile App

“Mobile integration with smart technologies are more necessary than ever for brands in search of the consumers increasingly selective attention”, says EdgeDNA Founder and CCO Magnus Erhardt. “We are very proud of the acknowledgement of the work that we are doing for Goose Island Beer.”

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between with over 5000 award submissions each year.. Small firms are as likely to win as Fortune 500 companies and international agencies.The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms

About EdgeDNA

EdgeDNA partners with consumer brands to help them understand and leverage today’s powerful new technologies to move the needle with shoppers. We layer in creative, technology and social media in order to generate the most relevant solutions for our clients and their audience. Service offerings include: Virtual Reality, Mixed Reality, Internet of Things, Social Media, Content Creation, Application Development.