Publicity...everyone wants it. It is the Holy Grail for every kind of business, law firms included.
But everyone disagrees on the most cost-effective way to earn it.
If your law firm has just done something worthy of note (such as won an award or some other special recognition), you want to let the world know about it! But how can you do that with a minimum amount of stress and expense?
There are some who feel that hiring a publicist is a good solution to this problem. After all, they are professionals!
The problem is that a publicist can cost up to $10,000 per month  without any guarantee of real results.
“When I represented a client through my marketing consulting agency, only a handful of news outlets picked up his news story. That’s a big contrast to the media attention garnered by a press release from Press Release Jet.” - CEO of Press Release Jet.
While some say that the press release is dead, this couldn’t be farther from the truth! But many people have this impression because they do not know how to craft a high-quality legal press release. Thousands of press releases are issued every day, and reporters simply cannot read all of them.
There are ways to make your legal press release stand out so that it won’t be ignored. For example, you want to make sure your legal press release has a catchy headline! In your headline (and also your first paragraph), find a newsworthy angle to make reporters want to know more about it.
Also make use of Google’s AdWords tool to increase search volume. The idea is to find high-frequency keywords to use in your headline and first paragraph so that your legal press release can be found easily by search engines.
Keep in mind that local search parameters matter too! For example, you can specify “Syracuse Attorney” instead of just “Attorney” to increase traffic from your area.
A legal press release is a low-cost, efficient way to get the word out about the great things you are doing. For only $35, you can go to Press Release Jet’s online order form, enter your body of text and contact information, and get your legal press release out to all the premium news outlets (ABC, CBS, NBC, FOX, CW, Google News and Bing News). For only $75, you can order a Premium Press Release Package, which will give you the best search engine optimization.
When compared to the cost of hiring a publicist, this means you can save a lot of money for your firm, and also get real results, which a publicist may not do.
Don’t keep your achievements a secret! Use a legal press release to get news about your firm out to the world.
- Pressler, Ciara. Small Business PR: Should You Hire a Publicist or Can You Do It Yourself? Retrieved from http://www.huffingtonpost.com.